# #d01124

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d01124`
- RGB: rgb(208, 17, 36)
- HSL: hsl(354, 85%, 44%)
- OKLCH: oklch(0.545 0.215 25.3)
- Relative luminance: 0.1394
- Nearest named color: Angry Tomato (#d82029, Δ 2.195) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d01124

## Tints & shades

- Tints (toward white): #e71328, #ee2b3e, #f04254, #f25f6d, #f47683, #f68e98, #f8aab2, #fac2c7, #fcdee1, #fef6f6
- Shades (toward black): #bd0f21, #aa0e1d, #970c1a, #840b17, #710914, #5e0810, #4b060d, #39050a, #260307, #130203

## Harmonies

- Complementary: #11d0bc
- Analogous: #d01183, #d05d11
- Triadic: #24d011, #1124d0
- Split-complementary: #11d05d, #1183d0
- Tetradic: #83d011, #11d0bc, #5d11d0

## Colors that go with #d01124

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d01124: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d01124 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d01124: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #d01124 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #d01124 in 6 real palettes, including Maple and McDonald's's brand system, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #d01124, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d01124: 4 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #d01124 in 5 real palettes, including Farmers Market and Olive Grove, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #af0e1e (7.23:1)
- On black (#000000): 3.79:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e71328 (4.52:1); AA: background → #e8e8e8 (4.53:1); AAA: text → #f36876 (7.05:1)

## Brands using this color

- **Tim Hortons** — secondary #d0142c (Δ 0.672) — https://brandsweets.com/colors/brands/timhortons-com
- **Huawei** — primary #cf0a2c (Δ 0.937) — https://brandsweets.com/colors/brands/huawei-com
- **New Balance** — secondary #cf0a2c (Δ 0.937) — https://brandsweets.com/colors/brands/newbalance-com
- **Coinbase** — danger #cf202f (Δ 1.133) — https://brandsweets.com/colors/brands/coinbase
- **GitHub** — danger #cf222e (Δ 1.205) — https://brandsweets.com/colors/brands/github
- **Burberry** — secondary #d5151f (Δ 1.222) — https://brandsweets.com/colors/brands/burberry-com
- **Budweiser** — secondary #cc0414 (Δ 1.454) — https://brandsweets.com/colors/brands/budweiser-com
- **Five Guys** — secondary #d21033 (Δ 1.484) — https://brandsweets.com/colors/brands/fiveguys-com
- **Wise** — accent #cb272f (Δ 1.659) — https://brandsweets.com/colors/brands/wise-com
- **Behance** — accent #d00d00 (Δ 1.781) — https://brandsweets.com/colors/brands/behance-net
- **Ferrari** — primary #d40000 (Δ 1.787) — https://brandsweets.com/colors/brands/ferrari-com
- **Cartier** — accent #d50032 (Δ 1.824) — https://brandsweets.com/colors/brands/cartier-com
- **Wells Fargo** — primary #d71e28 (Δ 1.899) — https://brandsweets.com/colors/brands/wellsfargo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d01124-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d01124" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.