# #cf3a49 A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#cf3a49` - RGB: rgb(207, 58, 73) - HSL: hsl(354, 61%, 52%) - OKLCH: oklch(0.574 0.185 19.9) - Relative luminance: 0.1677 - Nearest named color: Bento Box (#cc363c, Δ 1.638) — https://brandsweets.com/colors/bento-box - Moods: warm, vivid, playful, bold - Page: https://brandsweets.com/colors/cf3a49 ## Tints & shades - Tints (toward white): #d44e5c, #d85f6b, #dd737e, #e1848d, #e698a0, #ebadb3, #efbdc2, #f4d2d5, #f8e2e4, #fdf7f7 - Shades (toward black): #c12f3d, #ac2a37, #9c2632, #87212b, #731c25, #5e171e, #4a1218, #390e12, #25090c, #100405 ## Harmonies - Complementary: #3acfc0 - Analogous: #cf3a94, #cf763a - Triadic: #49cf3a, #3a49cf - Split-complementary: #3acf76, #3a94cf - Tetradic: #94cf3a, #3acfc0, #763acf ## Colors that go with #cf3a49 Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #cf3a49: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal - **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #cf3a49 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/royalblue - **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #cf3a49: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen - **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #cf3a49: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue - **Amber** #ffbf00 [pool] — Amber is paired with #cf3a49 in 7 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 7 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #cf3a49, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue - **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #cf3a49: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt - **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #cf3a49 in 5 real palettes, including Farmers Market and Clay & Linen, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 4.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a42834 (7.16:1) - On black (#000000): 4.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d14250 (4.61:1); AA: background → #f7f7f7 (4.5:1); AAA: text → #de7882 (7.11:1) ## Brands using this color - **Riot Games** — secondary #d1363a (Δ 1.675) — https://brandsweets.com/colors/brands/riotgames-com - **DuckDuckGo** — secondary #d83544 (Δ 1.751) — https://brandsweets.com/colors/brands/duckduckgo-com ## Fonts for this mood - warm: https://brandsweets.com/fonts/mood/warm - playful: https://brandsweets.com/fonts/mood/playful - bold: https://brandsweets.com/fonts/mood/bold ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/cf3a49-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#cf3a49" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.