# #cf2040 A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#cf2040` - RGB: rgb(207, 32, 64) - HSL: hsl(349, 73%, 47%) - OKLCH: oklch(0.553 0.205 18.8) - Relative luminance: 0.1467 - Nearest named color: Akari Red (#c90b42, Δ 2.262) — https://brandsweets.com/colors/akari-red - Moods: warm, vivid, playful, bold - Page: https://brandsweets.com/colors/cf2040 ## Tints & shades - Tints (toward white): #de2b4c, #e1415f, #e55771, #e86d84, #ec889a, #f09ead, #f3b4c0, #f7cad2, #fae0e5, #fef6f8 - Shades (toward black): #be1e3b, #a81a34, #96172f, #841529, #731224, #5d0e1d, #4b0c17, #390912, #23060b, #120305 ## Harmonies - Complementary: #20cfaf - Analogous: #cf2098, #cf5820 - Triadic: #40cf20, #2040cf - Split-complementary: #20cf58, #2098cf - Tetradic: #98cf20, #20cfaf, #5820cf ## Colors that go with #cf2040 Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #cf2040: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal - **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #cf2040 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue - **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #cf2040: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Netflix (https://brandsweets.com/colors/brands/netflix), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen - **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #cf2040: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Honda (https://brandsweets.com/colors/brands/honda-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue - **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #cf2040 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal - **Amber** #ffbf00 [pool] — Amber is paired with #cf2040 in 6 real palettes, including Maple and McDonald's's brand system, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 6 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #cf2040, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue - **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #cf2040: 4 real palettes, including MLB's brand system and Walgreens's brand system, as the accent. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 5.34:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ac1b35 (7.09:1) - On black (#000000): 3.93:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #de2b4c (4.56:1); AA: background → #ededed (4.56:1); AAA: text → #e97288 (7.23:1) ## Brands using this color - **Five Guys** — secondary #d21033 (Δ 1.503) — https://brandsweets.com/colors/brands/fiveguys-com - **Coinbase** — danger #cf202f (Δ 1.901) — https://brandsweets.com/colors/brands/coinbase - **Cartier** — accent #d50032 (Δ 1.94) — https://brandsweets.com/colors/brands/cartier-com ## Fonts for this mood - warm: https://brandsweets.com/fonts/mood/warm - playful: https://brandsweets.com/fonts/mood/playful - bold: https://brandsweets.com/fonts/mood/bold ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/cf2040-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#cf2040" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.