# #ced968

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ced968`
- RGB: rgb(206, 217, 104)
- HSL: hsl(66, 60%, 63%)
- OKLCH: oklch(0.854 0.138 113.9)
- Relative luminance: 0.6375
- Nearest named color: Alligator Alley (#c5d17b, Δ 3.492) — https://brandsweets.com/colors/alligator-alley
- Moods: vivid
- Page: https://brandsweets.com/colors/ced968

## Tints & shades

- Tints (toward white): #d3dd78, #d7e085, #dde495, #e1e8a1, #e6ecb1, #eaefbe, #eff3ce, #f3f6da, #f8faeb, #fcfdf7
- Shades (toward black): #c6d350, #becd37, #aab82e, #939f28, #808b23, #6a721d, #535a16, #3c4110, #26290a, #0f1004

## Harmonies

- Complementary: #7368d9
- Analogous: #d9ac68, #95d968
- Triadic: #68ced9, #d968ce
- Split-complementary: #6895d9, #ac68d9
- Tetradic: #68d9ac, #7368d9, #d96895

## Colors that go with #ced968

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ced968: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #ced968 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #ced968 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/lilac
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #ced968: 4 real palettes, including NBA's brand system and Ahrefs's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ced968 in 8 real palettes, including Diner and Wise's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Wise (https://brandsweets.com/colors/brands/wise-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ced968: 7 real palettes, including FIFA's brand system and LEGO's brand system, as the supporting colour. Seen in: FIFA (https://brandsweets.com/colors/brands/fifa-com), LEGO (https://brandsweets.com/colors/brands/lego-com), Ikea (https://brandsweets.com/colors/brands/ikea-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ced968: 5 real palettes, including Star Wars's brand system and Miro's brand system, as the supporting colour. Seen in: Star Wars (https://brandsweets.com/colors/brands/starwars-com), Miro (https://brandsweets.com/colors/brands/miro-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #ced968 in 4 real palettes, including Google's brand system and Streetwear, as the supporting colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Streetwear (https://brandsweets.com/palettes/bold#streetwear), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Brex (https://brandsweets.com/colors/brands/brex-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.53:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #717a1f (4.66:1); AA: background → #595959 (4.59:1); AAA: text → #535a16 (7.39:1); AAA: background → #3d3d3d (7.11:1)
- On black (#000000): 13.75:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ced968-b8bea2-4e86df-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ced968" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.