# #ced723

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ced723`
- RGB: rgb(206, 215, 35)
- HSL: hsl(63, 72%, 49%)
- OKLCH: oklch(0.844 0.181 112.8)
- Relative luminance: 0.6184
- Nearest named color: Bitter Lemon (#d2db32, Δ 1.291) — https://brandsweets.com/colors/bitter-lemon
- Moods: vivid
- Page: https://brandsweets.com/colors/ced723

## Tints & shades

- Tints (toward white): #d6de35, #dae24b, #dfe561, #e3e977, #e8ec8d, #ebef9f, #f0f3b4, #f4f6ca, #f9fae0, #fdfef6
- Shades (toward black): #bdc520, #a8af1d, #979e1a, #828816, #717613, #5c6010, #4c4f0d, #373909, #262706, #111203

## Harmonies

- Complementary: #2c23d7
- Analogous: #d78623, #74d723
- Triadic: #23ced7, #d723ce
- Split-complementary: #2374d7, #8623d7
- Tetradic: #23d786, #2c23d7, #d72374

## Colors that go with #ced723

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ced723: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #ced723: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #ced723 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ced723 in 8 real palettes, including Lay's's brand system and Tabloid, as the accent. Seen in: Lay's (https://brandsweets.com/colors/brands/lays-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Wise (https://brandsweets.com/colors/brands/wise-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ced723: 7 real palettes, including Ikea's brand system and LEGO's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), LEGO (https://brandsweets.com/colors/brands/lego-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ced723: 5 real palettes, including Miro's brand system and Star Wars's brand system, as the accent. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #ced723 in 4 real palettes, including Streetwear and Google's brand system, as the lead colour. Seen in: Streetwear (https://brandsweets.com/palettes/bold#streetwear), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Electric Lime (https://brandsweets.com/palettes/vivid#electric-lime). — https://brandsweets.com/colors/orangered
- **Red** #ff0000 [pool] — Red is paired with #ced723 in 6 real palettes, including Wise's brand system and Paddle's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.57:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #767b14 (4.55:1); AA: background → #575757 (4.6:1); AAA: text → #585c0f (7.11:1); AAA: background → #3b3b3b (7.13:1)
- On black (#000000): 13.37:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ced723-b9bea2-4e8ddf-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ced723" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.