# #ce408c

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ce408c`
- RGB: rgb(206, 64, 140)
- HSL: hsl(328, 59%, 53%)
- OKLCH: oklch(0.597 0.192 351.6)
- Relative luminance: 0.1868
- Nearest named color: Beetroot Purple (#d33376, Δ 3.399) — https://brandsweets.com/colors/beetroot-purple
- Moods: warm
- Page: https://brandsweets.com/colors/ce408c

## Tints & shades

- Tints (toward white): #d35598, #d765a2, #dc79ae, #e189b8, #e69ec4, #eaaece, #efc2da, #f3d2e4, #f9e7f0, #fdf7fa
- Shades (toward black): #c3327f, #ae2d72, #9a2865, #862357, #761e4d, #611940, #4d1432, #390f25, #240918, #10040b

## Harmonies

- Complementary: #40ce82
- Analogous: #c940ce, #ce4045
- Triadic: #8cce40, #408cce
- Split-complementary: #45ce40, #40cec9
- Tetradic: #cec940, #40ce82, #4045ce

## Colors that go with #ce408c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #ce408c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ce408c: 5 real palettes, including Ulta Beauty's brand system and Chase's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #ce408c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #ce408c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ce408c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Gold** #ffd700 [pool] — Gold shows up next to #ce408c in 3 real palettes, including Tabloid and Night Market, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Night Market (https://brandsweets.com/palettes/vivid#night-market), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold
- **Orange** #ffa500 [pool] — 3 real palettes, including Sunset Boulevard and Tequila Sunrise put Orange beside #ce408c, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #ce408c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cd3c89 (4.56:1); AA: background → #080808 (4.52:1); AAA: text → #9e2967 (7.08:1)
- On black (#000000): 4.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #db75ac (7.15:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ce408c-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ce408c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.