# #cd4787

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#cd4787`
- RGB: rgb(205, 71, 135)
- HSL: hsl(331, 57%, 54%)
- OKLCH: oklch(0.601 0.18 354.4)
- Relative luminance: 0.1923
- Nearest named color: Beetroot Purple (#d33376, Δ 3.324) — https://brandsweets.com/colors/beetroot-purple
- Moods: warm
- Page: https://brandsweets.com/colors/cd4787

## Tints & shades

- Tints (toward white): #d15792, #d66b9f, #db7ba9, #e08fb6, #e59fc1, #e9afcb, #efc3d8, #f3d3e2, #f8e7ef, #fdf7fa
- Shades (toward black): #c4367b, #b0306e, #9c2b62, #882555, #742049, #601a3c, #4c1530, #380f23, #240a17, #10040a

## Harmonies

- Complementary: #47cd8c
- Analogous: #cd47ca, #cd4947
- Triadic: #87cd47, #4787cd
- Split-complementary: #47cd49, #47cacd
- Tetradic: #cacd47, #47cd8c, #4947cd

## Colors that go with #cd4787

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #cd4787: 6 real palettes, including Ulta Beauty's brand system and Chase's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #cd4787 in 4 real palettes, including Tabloid and Tequila Sunrise, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Night Market (https://brandsweets.com/palettes/vivid#night-market), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/gold
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #cd4787 in 5 real palettes, including Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #cd4787 in 8 real palettes, including Dunkin''s brand system and Zed's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Airbnb (https://brandsweets.com/colors/brands/airbnb), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com). — https://brandsweets.com/colors/taupe
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #cd4787 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #cd4787: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #cd4787 in 3 real palettes, including The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Mustard Yellow** #ffdb58 [pool] — 3 real palettes, including Diner and Wells Fargo's brand system put Mustard Yellow beside #cd4787, as the accent. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/mustard

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ca3f82 (4.62:1); AA: background → #0a0a0a (4.57:1); AAA: text → #9c2b62 (7.15:1)
- On black (#000000): 4.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #da77a7 (7.18:1)

## Curated palettes containing it

- **Sunset Boulevard** (warm, vivid, bold, dark) — #ff6f61, #ffb347, #c9518b, #1a0f1f, #fff3e0 — Coral, apricot and magenta on aubergine — the gradient sunset every event brand wants, decomposed into flat tokens. — tool: https://brandsweets.com/palettes/new/ff6f61-ffb347-c9518b-1a0f1f-fff3e0 — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/cd4787-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#cd4787" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.