# #cd043a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#cd043a`
- RGB: rgb(205, 4, 58)
- HSL: hsl(344, 96%, 41%)
- OKLCH: oklch(0.538 0.214 18.5)
- Relative luminance: 0.1337
- Nearest named color: Akari Red (#c90b42, Δ 1.237) — https://brandsweets.com/colors/akari-red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/cd043a

## Tints & shades

- Tints (toward white): #eb0542, #fa0f4e, #fb2d64, #fb4b7a, #fc6990, #fc82a3, #fda0b9, #febecf, #fed7e1, #fff5f8
- Shades (toward black): #b90434, #aa0330, #96032a, #820325, #730220, #5f021b, #4b0215, #37010f, #28010b, #140006

## Harmonies

- Complementary: #04cd97
- Analogous: #cd049e, #cd3304
- Triadic: #3acd04, #043acd
- Split-complementary: #04cd33, #049ecd
- Tetradic: #9ecd04, #04cd97, #3304cd

## Colors that go with #cd043a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #cd043a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #cd043a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Chase (https://brandsweets.com/colors/brands/chase-com), Behance (https://brandsweets.com/colors/brands/behance-net), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #cd043a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #cd043a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #cd043a in 6 real palettes, including Maple and McDonald's's brand system, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Ember (https://brandsweets.com/palettes/bold#ember), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #cd043a, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #cd043a: 4 real palettes, including MLB's brand system and Behance's brand system, as the accent. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #cd043a: 15 real palettes, including AT&T's brand system and Nissan's brand system, as the supporting colour. Seen in: AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.72:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #af0431 (7.28:1)
- On black (#000000): 3.67:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb0542 (4.63:1); AA: background → #e6e6e6 (4.58:1); AAA: text → #fc5f89 (7.14:1)

## Brands using this color

- **AT&T** — accent #c70032 (Δ 1.547) — https://brandsweets.com/colors/brands/att-com
- **Five Guys** — secondary #d21033 (Δ 1.648) — https://brandsweets.com/colors/brands/fiveguys-com
- **Huawei** — primary #cf0a2c (Δ 1.714) — https://brandsweets.com/colors/brands/huawei-com
- **New Balance** — secondary #cf0a2c (Δ 1.714) — https://brandsweets.com/colors/brands/newbalance-com
- **Cartier** — accent #d50032 (Δ 1.872) — https://brandsweets.com/colors/brands/cartier-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/cd043a-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#cd043a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.