# #ccfb74

A color — vivid, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ccfb74`
- RGB: rgb(204, 251, 116)
- HSL: hsl(81, 94%, 72%)
- OKLCH: oklch(0.928 0.17 125.6)
- Relative luminance: 0.8309
- Nearest named color: Cucumber Milk (#c2f177, Δ 3.083) — https://brandsweets.com/colors/cucumber-milk
- Moods: vivid, light, clean
- Page: https://brandsweets.com/colors/ccfb74

## Tints & shades

- Tints (toward white): #d1fb83, #d5fb8d, #dafc9c, #defca6, #e4fdb5, #e9fdc4, #edfdce, #f2fedc, #f6fee6, #fbfff5
- Shades (toward black): #bffa52, #b2f92f, #a7f812, #93df07, #7cbc06, #659905, #4e7704, #3b5903, #243602, #0d1401

## Harmonies

- Complementary: #a374fb
- Analogous: #fbe774, #89fb74
- Triadic: #74ccfb, #fb74cc
- Split-complementary: #7489fb, #e774fb
- Tetradic: #74fbe7, #a374fb, #fb7489

## Colors that go with #ccfb74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #ccfb74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Blue** #0000ff [pool] — 4 real palettes, including Robinhood's brand system and Snapchat's brand system put Blue beside #ccfb74, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ccfb74: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #ccfb74 in 5 real palettes, including Ferrari's brand system and Wise's brand system, as the lead colour. Seen in: Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Wise (https://brandsweets.com/colors/brands/wise-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Red** #ff0000 [pool] — Red is paired with #ccfb74 in 5 real palettes, including Heineken's brand system and Wise's brand system, as the accent. Seen in: Heineken (https://brandsweets.com/colors/brands/heineken-com), Wise (https://brandsweets.com/colors/brands/wise-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #ccfb74 in 9 real palettes, including Crayon Box and Calvin Klein's brand system, as the text colour against it. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 4 real palettes, including Crayon Box and Night Market put Tomato beside #ccfb74, as the lead colour. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Night Market (https://brandsweets.com/palettes/vivid#night-market), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/tomato
- **Violet** #ee82ee [harmony, pool: split] — Violet is a split-complement of #ccfb74: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/violet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.19:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #558104 (4.64:1); AA: background → #696969 (4.61:1); AAA: text → #3e5e03 (7.48:1); AAA: background → #4d4d4d (7.09:1)
- On black (#000000): 17.62:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Zendesk** — secondary #d1f470 (Δ 1.771) — https://brandsweets.com/colors/brands/zendesk-com

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ccfb74-b1bea2-4e62df-222d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ccfb74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.