# #ccf372

A color — vivid, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ccf372`
- RGB: rgb(204, 243, 114)
- HSL: hsl(78, 84%, 70%)
- OKLCH: oklch(0.91 0.162 123.6)
- Relative luminance: 0.7815
- Nearest named color: Cucumber Milk (#c2f177, Δ 1.414) — https://brandsweets.com/colors/cucumber-milk
- Moods: vivid, light, clean
- Page: https://brandsweets.com/colors/ccf372

## Tints & shades

- Tints (toward white): #d1f480, #d6f58e, #daf698, #dff7a6, #e4f8b4, #e9fac2, #eefbd0, #f1fcd9, #f7fde8, #fcfef6
- Shades (toward black): #c0f051, #b6ed35, #aaeb14, #96ce12, #7eae0f, #668d0c, #52710a, #3a5007, #253404, #0e1302

## Harmonies

- Complementary: #9972f3
- Analogous: #f3d972, #8cf372
- Triadic: #72ccf3, #f372cc
- Split-complementary: #728cf3, #d972f3
- Tetradic: #72f3d9, #9972f3, #f3728c

## Colors that go with #ccf372

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #ccf372 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Blue** #0000ff [pool] — 4 real palettes, including Robinhood's brand system and Bumble's brand system put Blue beside #ccf372, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ccf372: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #ccf372 in 8 real palettes, including Wise's brand system and Lay's's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ccf372: 4 real palettes, including FIFA's brand system and Ikea's brand system, as the supporting colour. Seen in: FIFA (https://brandsweets.com/colors/brands/fifa-com), Ikea (https://brandsweets.com/colors/brands/ikea-com), LEGO (https://brandsweets.com/colors/brands/lego-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Red** #ff0000 [pool] — Red is paired with #ccf372 in 5 real palettes, including Wise's brand system and Heineken's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Heineken (https://brandsweets.com/colors/brands/heineken-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #ccf372 in 11 real palettes, including Crayon Box and Calvin Klein's brand system, as the text colour against it. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 4 real palettes, including Crayon Box and Night Market put Tomato beside #ccf372, as the lead colour. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Night Market (https://brandsweets.com/palettes/vivid#night-market), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5c7f0b (4.67:1); AA: background → #666666 (4.55:1); AAA: text → #445e08 (7.37:1); AAA: background → #4a4a4a (7.02:1)
- On black (#000000): 16.63:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Zendesk** — secondary #d1f470 (Δ 0.703) — https://brandsweets.com/colors/brands/zendesk-com

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ccf372-b2bea2-4e69df-232d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ccf372" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.