# #ccd996

A color — light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ccd996`
- RGB: rgb(204, 217, 150)
- HSL: hsl(72, 47%, 72%)
- OKLCH: oklch(0.859 0.089 117.2)
- Relative luminance: 0.6467
- Nearest named color: Basil Smash (#b7e1a1, Δ 3.008) — https://brandsweets.com/colors/basil-smash
- Moods: light, clean
- Page: https://brandsweets.com/colors/ccd996

## Tints & shades

- Tints (toward white): #d1dda1, #d5e0a9, #dae4b4, #dee7bc, #e4ebc7, #e9efd2, #edf1da, #f2f6e5, #f6f8ec, #fbfcf8
- Shades (toward black): #bfd07c, #b2c662, #a7be4b, #93a93d, #7c8e33, #65742a, #4e5a20, #3b4318, #24290f, #0d0f05

## Harmonies

- Complementary: #a396d9
- Analogous: #d9c596, #aad996
- Triadic: #96ccd9, #d996cc
- Split-complementary: #96aad9, #c596d9
- Tetradic: #96d9c5, #a396d9, #d996aa

## Colors that go with #ccd996

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ccd996: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Canopy (https://brandsweets.com/palettes/cool#canopy), Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #ccd996 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Sky Blue** #87ceeb [harmony, pool: triadic] — Sky Blue completes a triad with #ccd996 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Coastal (https://brandsweets.com/palettes/cool#coastal), Oatly (https://brandsweets.com/colors/brands/oatly-com), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop). — https://brandsweets.com/colors/skyblue
- **Blue** #0000ff [pool] — 4 real palettes, including Bumble's brand system and Binance's brand system put Blue beside #ccd996, as the supporting colour. Seen in: Bumble (https://brandsweets.com/colors/brands/bumble-com), Binance (https://brandsweets.com/colors/brands/binance-com), Uber (https://brandsweets.com/colors/brands/uber-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ccd996: 4 real palettes, including Coastal and Diner, as the lead colour. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Diner (https://brandsweets.com/palettes/vivid#diner), Estate (https://brandsweets.com/palettes/luxury#estate), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #ccd996: 4 real palettes, including NBA's brand system and Blueprint, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ccd996 in 10 real palettes, including Diner and Wise's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Wise (https://brandsweets.com/colors/brands/wise-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ccd996 in 6 real palettes, including Oatmeal and Miro's brand system, as the lead colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Miro (https://brandsweets.com/colors/brands/miro-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.51:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6c7c2d (4.61:1); AA: background → #595959 (4.65:1); AAA: text → #525e22 (7.04:1); AAA: background → #3d3d3d (7.21:1)
- On black (#000000): 13.93:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ccd996-b5bea2-4e77df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ccd996" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.