# #ccd704

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ccd704`
- RGB: rgb(204, 215, 4)
- HSL: hsl(63, 96%, 43%)
- OKLCH: oklch(0.842 0.188 113.5)
- Relative luminance: 0.6145
- Nearest named color: Bitter Lemon (#d2db32, Δ 1.815) — https://brandsweets.com/colors/bitter-lemon
- Moods: vivid
- Page: https://brandsweets.com/colors/ccd704

## Tints & shades

- Tints (toward white): #e9f505, #effa19, #f1fb37, #f3fb50, #f5fc6e, #f7fd87, #f9fda5, #fafebe, #fdfedc, #fefff5
- Shades (toward black): #b9c304, #a6af04, #939b03, #808703, #727802, #5f6402, #4c5002, #393c01, #262801, #131400

## Harmonies

- Complementary: #0f04d7
- Analogous: #d77804, #63d704
- Triadic: #04ccd7, #d704cc
- Split-complementary: #0463d7, #7804d7
- Tetradic: #04d778, #0f04d7, #d70463

## Colors that go with #ccd704

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ccd704: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Lido (https://brandsweets.com/palettes/vivid#lido), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #ccd704: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ccd704 in 8 real palettes, including Lay's's brand system and Wise's brand system, as the accent. Seen in: Lay's (https://brandsweets.com/colors/brands/lays-com), Wise (https://brandsweets.com/colors/brands/wise-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #ccd704 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ccd704: 7 real palettes, including Ikea's brand system and LEGO's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), LEGO (https://brandsweets.com/colors/brands/lego-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ccd704: 4 real palettes, including Miro's brand system and Star Wars's brand system, as the accent. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #ccd704 in 4 real palettes, including Streetwear and Google's brand system, as the lead colour. Seen in: Streetwear (https://brandsweets.com/palettes/bold#streetwear), Google (https://brandsweets.com/colors/brands/google-com), Electric Lime (https://brandsweets.com/palettes/vivid#electric-lime), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/orangered
- **Red** #ff0000 [pool] — Red is paired with #ccd704 in 6 real palettes, including Wise's brand system and Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #727802 (4.77:1); AA: background → #575757 (4.57:1); AAA: text → #565a02 (7.35:1); AAA: background → #3b3b3b (7.09:1)
- On black (#000000): 13.29:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ccd704-b9bea2-4e8ddf-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ccd704" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.