# #ccc694

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ccc694`
- RGB: rgb(204, 198, 148)
- HSL: hsl(54, 35%, 69%)
- OKLCH: oklch(0.819 0.067 102)
- Relative luminance: 0.5536
- Nearest named color: Beige and Sage (#bbc199, Δ 2.934) — https://brandsweets.com/colors/beige-and-sage
- Moods: warm
- Page: https://brandsweets.com/colors/ccc694

## Tints & shades

- Tints (toward white): #d1cc9f, #d6d1a9, #dbd7b3, #e0dcbe, #e4e2c8, #e8e5cf, #edebd9, #f2f0e3, #f7f6ee, #fcfbf8
- Shades (toward black): #c2bb80, #b6ae68, #aca353, #948c47, #7f793d, #676232, #534e28, #3b371c, #262412, #0e0d07

## Harmonies

- Complementary: #949acc
- Analogous: #ccaa94, #b5cc94
- Triadic: #94ccc6, #c694cc
- Split-complementary: #94b5cc, #aa94cc
- Tetradic: #94ccaa, #949acc, #cc94b5

## Colors that go with #ccc694

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ccc694: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Coastal (https://brandsweets.com/palettes/cool#coastal), Canopy (https://brandsweets.com/palettes/cool#canopy), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #ccc694 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/lilac
- **Sky Blue** #87ceeb [harmony, pool: split] — Sky Blue is a split-complement of #ccc694: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Coastal (https://brandsweets.com/palettes/cool#coastal), Still Water (https://brandsweets.com/palettes/cool#still-water), Oatly (https://brandsweets.com/colors/brands/oatly-com). — https://brandsweets.com/colors/skyblue
- **Blue** #0000ff [pool] — 5 real palettes, including League of Legends's brand system and Uber's brand system put Blue beside #ccc694, as the supporting colour. Seen in: League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Uber (https://brandsweets.com/colors/brands/uber-com), Binance (https://brandsweets.com/colors/brands/binance-com), Lexus (https://brandsweets.com/colors/brands/lexus-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ccc694: 5 real palettes, including Coastal and Clean Beauty, as the lead colour. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Estate (https://brandsweets.com/palettes/luxury#estate), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Coffee Bar and Midnight Luxe put Champagne beside #ccc694, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #ccc694: 4 real palettes, including Desert Road and Clean Beauty, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #ccc694: 6 real palettes, including Webflow's brand system and NBA's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.74:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7c763c (4.65:1); AA: background → #4f4f4f (4.71:1); AAA: text → #5d582d (7.24:1); AAA: background → #333333 (7.26:1)
- On black (#000000): 12.07:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ccc694-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ccc694" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.