# #ccc394

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ccc394`
- RGB: rgb(204, 195, 148)
- HSL: hsl(50, 35%, 69%)
- OKLCH: oklch(0.813 0.063 98.5)
- Relative luminance: 0.5401
- Nearest named color: Beige and Sage (#bbc199, Δ 2.525) — https://brandsweets.com/colors/beige-and-sage
- Moods: warm
- Page: https://brandsweets.com/colors/ccc394

## Tints & shades

- Tints (toward white): #d1c89f, #d6cea9, #dbd4b3, #e0dabe, #e4e0c8, #e8e4cf, #ede9d9, #f2efe3, #f7f5ee, #fcfbf8
- Shades (toward black): #c2b780, #b6a968, #ac9d53, #948747, #7f743d, #675e32, #534b28, #3b351c, #262312, #0e0d07

## Harmonies

- Complementary: #949ecc
- Analogous: #cca794, #b9cc94
- Triadic: #94ccc2, #c294cc
- Split-complementary: #94b9cc, #a794cc
- Tetradic: #94cca7, #949ecc, #cc94b9

## Colors that go with #ccc394

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ccc394: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Coastal (https://brandsweets.com/palettes/cool#coastal), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #ccc394 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/lilac
- **Sky Blue** #87ceeb [harmony, pool: split] — Sky Blue is a split-complement of #ccc394: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Coastal (https://brandsweets.com/palettes/cool#coastal), Still Water (https://brandsweets.com/palettes/cool#still-water), Oatly (https://brandsweets.com/colors/brands/oatly-com). — https://brandsweets.com/colors/skyblue
- **Blue** #0000ff [pool] — 4 real palettes, including League of Legends's brand system and Uber's brand system put Blue beside #ccc394, as the supporting colour. Seen in: League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Uber (https://brandsweets.com/colors/brands/uber-com), Lexus (https://brandsweets.com/colors/brands/lexus-com), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ccc394: 5 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Estate (https://brandsweets.com/palettes/luxury#estate), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Coffee Bar and Midnight Luxe put Champagne beside #ccc394, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #ccc394: 5 real palettes, including Desert Road and Clean Beauty, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #ccc394: 6 real palettes, including Webflow's brand system and Blueprint, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7f743d (4.7:1); AA: background → #4f4f4f (4.6:1); AAA: text → #60582e (7.16:1); AAA: background → #333333 (7.1:1)
- On black (#000000): 11.8:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ccc394-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ccc394" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.