# #ccb78f

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ccb78f`
- RGB: rgb(204, 183, 143)
- HSL: hsl(39, 37%, 68%)
- OKLCH: oklch(0.787 0.059 83.4)
- Relative luminance: 0.4869
- Nearest named color: tan (#d2b48c, Δ 1.067) — https://brandsweets.com/colors/tan
- Moods: warm
- Page: https://brandsweets.com/colors/ccb78f

## Tints & shades

- Tints (toward white): #d0bd9a, #d5c4a4, #dacbaf, #dfd2b9, #e4d8c4, #e9dfce, #ede6d9, #f2ede3, #f7f4ee, #fcfaf8
- Shades (toward black): #c2a97a, #b79962, #ab8b4f, #937743, #7e663a, #695530, #504125, #3b301b, #231c10, #0e0b06

## Harmonies

- Complementary: #8fa4cc
- Analogous: #cc988f, #c3cc8f
- Triadic: #8fccb6, #b68fcc
- Split-complementary: #8fc3cc, #988fcc
- Tetradic: #8fcc98, #8fa4cc, #cc8fc3

## Colors that go with #ccb78f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ccb78f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Canopy (https://brandsweets.com/palettes/cool#canopy), Disney (https://brandsweets.com/colors/brands/disney-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #ccb78f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — 4 real palettes, including League of Legends's brand system and Lexus's brand system put Blue beside #ccb78f, as the supporting colour. Seen in: League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Lexus (https://brandsweets.com/colors/brands/lexus-com), Uber (https://brandsweets.com/colors/brands/uber-com), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ccb78f: 6 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Estate (https://brandsweets.com/palettes/luxury#estate), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Midnight Luxe put Champagne beside #ccb78f, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #ccb78f: 5 real palettes, including Desert Road and Bramble, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #ccb78f: 4 real palettes, including Webflow's brand system and Gopro's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ccb78f in 6 real palettes, including Cartier's brand system and Casper Sleep's brand system, as the accent. Seen in: Cartier (https://brandsweets.com/colors/brands/cartier-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8c7140 (4.61:1); AA: background → #4a4a4a (4.53:1); AAA: text → #695530 (7.14:1); AAA: background → #2b2b2b (7.24:1)
- On black (#000000): 10.74:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Desert Road** (earthy, warm, muted, elegant) — #c2703d, #c9b28b, #3e5f5c, #fbf6ee, #2b211a — Sandstone and sand with a deep teal — the one cool note makes the warm colours look intentional rather than beige. — tool: https://brandsweets.com/palettes/new/c2703d-c9b28b-3e5f5c-fbf6ee-2b211a — collection: https://brandsweets.com/palettes/earthy

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ccb78f-c4ba9c-62b9cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ccb78f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.