# #cca394

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#cca394`
- RGB: rgb(204, 163, 148)
- HSL: hsl(16, 35%, 69%)
- OKLCH: oklch(0.749 0.053 41.1)
- Relative luminance: 0.4117
- Nearest named color: Apricotta (#d8a48f, Δ 2.022) — https://brandsweets.com/colors/apricotta
- Moods: warm
- Page: https://brandsweets.com/colors/cca394

## Tints & shades

- Tints (toward white): #d1ac9f, #d6b5a9, #dbbeb3, #e0c7be, #e4d0c8, #e8d5cf, #edded9, #f2e7e3, #f7f0ee, #fcf9f8
- Shades (toward black): #c29180, #b67c68, #ac6b53, #945c47, #7f4f3d, #674032, #533328, #3b241c, #261712, #0e0907

## Harmonies

- Complementary: #94bdcc
- Analogous: #cc94a1, #ccbf94
- Triadic: #94cca3, #a394cc
- Split-complementary: #94ccbf, #94a1cc
- Tetradic: #a1cc94, #94bdcc, #bf94cc

## Colors that go with #cca394

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #cca394: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Sky Blue** #87ceeb [harmony, pool: complementary] — Sky Blue sits directly opposite #cca394 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop). — https://brandsweets.com/colors/skyblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Darkroom put Champagne beside #cca394, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #cca394: 6 real palettes, including Bramble and Desert Road, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #cca394 in 4 real palettes, including Casper Sleep's brand system and Cartier's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #cca394 in 4 real palettes, including Oatmeal and Forest Floor, as the lead colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #cca394: 4 real palettes, including Guinness's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Eggplant** #614051 [pool] — Eggplant shows up next to #cca394 in 5 real palettes, including Bramble and Blush, as the lead colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Blush (https://brandsweets.com/palettes/light#blush), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/eggplant

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.27:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a56650 (4.55:1); AA: background → #404040 (4.56:1); AAA: text → #7c4d3c (7.04:1); AAA: background → #212121 (7.08:1)
- On black (#000000): 9.23:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/cca394-c4ab9c-62cbb4-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#cca394" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.