# #cc4019

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#cc4019`
- RGB: rgb(204, 64, 25)
- HSL: hsl(13, 78%, 45%)
- OKLCH: oklch(0.57 0.183 35.4)
- Relative luminance: 0.1657
- Nearest named color: Bolognese (#bb4400, Δ 3.575) — https://brandsweets.com/colors/bolognese
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/cc4019

## Tints & shades

- Tints (toward white): #e3471c, #e65d37, #e9704e, #ec8265, #ef9880, #f2aa97, #f5bdad, #f8cfc4, #fbe5df, #fef8f6
- Shades (toward black): #ba3a17, #a83515, #962f13, #842910, #71240e, #5b1c0b, #491709, #361107, #240b04, #120602

## Harmonies

- Complementary: #19a5cc
- Analogous: #cc194c, #cc9a19
- Triadic: #19cc40, #4019cc
- Split-complementary: #19cc9a, #194ccc
- Tetradic: #4ccc19, #19a5cc, #9a19cc

## Colors that go with #cc4019

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #cc4019: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #cc4019 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #cc4019 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Netflix (https://brandsweets.com/colors/brands/netflix), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #cc4019: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #cc4019 in 7 real palettes, including Trailhead and McDonald's's brand system, as the accent. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #cc4019, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #cc4019: 4 real palettes, including Diner and Clean Beauty, as the supporting colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Alpine (https://brandsweets.com/palettes/cool#alpine), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #cc4019: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9f3214 (7.14:1)
- On black (#000000): 4.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d5431a (4.65:1); AA: background → #f7f7f7 (4.54:1); AAA: text → #ea7353 (7.08:1)

## Brands using this color

- **Etsy** — secondary #cf4018 (Δ 0.591) — https://brandsweets.com/colors/brands/etsy-com
- **Aesop** — secondary #ca432f (Δ 1.54) — https://brandsweets.com/colors/brands/aesop-com
- **IHG** — secondary #c7370f (Δ 1.884) — https://brandsweets.com/colors/brands/ihg-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/cc4019-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#cc4019" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.