# #cc052d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#cc052d`
- RGB: rgb(204, 5, 45)
- HSL: hsl(348, 95%, 41%)
- OKLCH: oklch(0.535 0.214 22.3)
- Relative luminance: 0.1314
- Nearest named color: Akari Red (#c90b42, Δ 2.473) — https://brandsweets.com/colors/akari-red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/cc052d

## Tints & shades

- Tints (toward white): #ea0634, #f9103f, #fa2e57, #fa4c6f, #fb6a87, #fc839b, #fda1b3, #fdbecb, #fed7df, #fff5f7
- Shades (toward black): #b80529, #a90425, #950421, #81031d, #720319, #5e0215, #4b0210, #37010c, #280109, #140104

## Harmonies

- Complementary: #05cca4
- Analogous: #cc0590, #cc4105
- Triadic: #2dcc05, #052dcc
- Split-complementary: #05cc41, #0590cc
- Tetradic: #90cc05, #05cca4, #4105cc

## Colors that go with #cc052d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #cc052d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #cc052d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #cc052d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #cc052d in 4 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), Wired (https://brandsweets.com/colors/brands/wired-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #cc052d, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #cc052d in 4 real palettes, including Farmers Market and Olive Grove, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #cc052d: 11 real palettes, including Amazon's brand system and AT&T's brand system, as the accent. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #cc052d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b30527 (7.08:1)
- On black (#000000): 3.63:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ea0634 (4.57:1); AA: background → #e3e3e3 (4.51:1); AAA: text → #fb607f (7.08:1)

## Brands using this color

- **Amazon** — secondary #cc0c39 (Δ 1.246) — https://brandsweets.com/colors/brands/amazon-com
- **Tim Hortons** — secondary #d0142c (Δ 1.283) — https://brandsweets.com/colors/brands/timhortons-com
- **AT&T** — accent #c70032 (Δ 1.31) — https://brandsweets.com/colors/brands/att-com
- **Five Guys** — secondary #d21033 (Δ 1.525) — https://brandsweets.com/colors/brands/fiveguys-com
- **Coinbase** — danger #cf202f (Δ 1.862) — https://brandsweets.com/colors/brands/coinbase
- **Cartier** — accent #d50032 (Δ 1.891) — https://brandsweets.com/colors/brands/cartier-com
- **Budweiser** — secondary #cc0414 (Δ 1.943) — https://brandsweets.com/colors/brands/budweiser-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/cc052d-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#cc052d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.