# #ca077c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ca077c`
- RGB: rgb(202, 7, 124)
- HSL: hsl(324, 93%, 41%)
- OKLCH: oklch(0.551 0.225 353.4)
- Relative luminance: 0.1416
- Nearest named color: Bottom of My Heart (#cc0077, Δ 0.868) — https://brandsweets.com/colors/bottom-of-my-heart
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ca077c

## Tints & shades

- Tints (toward white): #e7088e, #f6139b, #f830a8, #f94eb4, #fa6bc1, #fb84cb, #fca1d8, #fdbfe4, #fed8ee, #fff5fb
- Shades (toward black): #b60770, #a70667, #94055b, #80054f, #710446, #5e0339, #4a032d, #360221, #270118, #14010c

## Harmonies

- Complementary: #07ca55
- Analogous: #b607ca, #ca071b
- Triadic: #7cca07, #077cca
- Split-complementary: #1bca07, #07cab6
- Tetradic: #cab607, #07ca55, #071bca

## Colors that go with #ca077c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #ca077c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ca077c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ca077c: 8 real palettes, including Ulta Beauty's brand system and Chase's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #ca077c in 4 real palettes, including Dunkin''s brand system and AT&T's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), AT&T (https://brandsweets.com/colors/brands/att-com), New Balance (https://brandsweets.com/colors/brands/newbalance-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/taupe
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #ca077c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ca077c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ca077c in 3 real palettes, including Chase's brand system and Ubisoft's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #ca077c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.48:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ac066a (7.03:1)
- On black (#000000): 3.83:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e2088b (4.64:1); AA: background → #ebebeb (4.6:1); AAA: text → #f958b8 (7.12:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ca077c-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ca077c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.