# #ca024b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ca024b`
- RGB: rgb(202, 2, 75)
- HSL: hsl(338, 98%, 40%)
- OKLCH: oklch(0.535 0.213 12.1)
- Relative luminance: 0.1311
- Nearest named color: Akari Red (#c90b42, Δ 1.367) — https://brandsweets.com/colors/akari-red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ca024b

## Tints & shades

- Tints (toward white): #e80257, #fd0d65, #fd2675, #fd4488, #fd629b, #fe81af, #fe9fc2, #feb8d2, #ffd7e5, #fff5f9
- Shades (toward black): #b60244, #a7023e, #920137, #830131, #6f0129, #5b0122, #4c011c, #380115, #28000f, #140008

## Harmonies

- Complementary: #02ca81
- Analogous: #ca02af, #ca1d02
- Triadic: #4bca02, #024bca
- Split-complementary: #02ca1d, #02afca
- Tetradic: #afca02, #02ca81, #1d02ca

## Colors that go with #ca024b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [harmony, pool: triadic] — Denim completes a triad with #ca024b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ca024b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #ca024b in 6 real palettes, including Maple and McDonald's's brand system, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Ember (https://brandsweets.com/palettes/bold#ember), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #ca024b, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ca024b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Gold** #ffd700 [pool] — Gold shows up next to #ca024b in 5 real palettes, including Tabloid and Lay's's brand system, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/gold
- **Midnight Blue** #191970 [pool] — 5 real palettes, including MLB's brand system and Nintendo's brand system put Midnight Blue beside #ca024b, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Tequila Sunrise and Sunset Boulevard put Orange beside #ca024b, as the supporting colour. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b10242 (7.1:1)
- On black (#000000): 3.62:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e80257 (4.58:1); AA: background → #e3e3e3 (4.52:1); AAA: text → #fd5895 (7.01:1)

## Brands using this color

- **Ulta Beauty** — accent #cc0058 (Δ 1.895) — https://brandsweets.com/colors/brands/ulta-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ca024b-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ca024b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.