# #c994f0

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c994f0`
- RGB: rgb(201, 148, 240)
- HSL: hsl(275, 75%, 76%)
- OKLCH: oklch(0.751 0.139 309.8)
- Relative luminance: 0.3989
- Nearest named color: Dream Vapour (#cc99ee, Δ 1.457) — https://brandsweets.com/colors/dream-vapour
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/c994f0

## Tints & shades

- Tints (toward white): #ce9df1, #d2a6f2, #d9b3f4, #debcf5, #e2c5f7, #e6cef8, #ebd7f9, #f2e4fb, #f6edfc, #fbf6fe
- Shades (toward black): #ba75eb, #aa55e7, #9832e2, #871ed2, #7319b3, #5f1593, #4b1174, #340b50, #200731, #0b0312

## Harmonies

- Complementary: #baf094
- Analogous: #9c94f0, #f094e8
- Triadic: #f0c994, #94f0c9
- Split-complementary: #e8f094, #94f09c
- Tetradic: #f09c94, #baf094, #94e8f0

## Colors that go with #c994f0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #c994f0 in 4 real palettes, including Gumroad's brand system and Ahrefs's brand system, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #c994f0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Taupe** #483c32 [pool] — Taupe is paired with #c994f0 in 5 real palettes, including Obsidian's brand system and Blossom, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Yellow Green** #9acd32 [harmony: complementary] — Yellow Green sits directly opposite #c994f0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/yellowgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c994f0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #c994f0: 3 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Calendly (https://brandsweets.com/colors/brands/calendly-com). — https://brandsweets.com/colors/deepskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #c994f0 in 3 real palettes, including Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Lavender Milk put Midnight Blue beside #c994f0, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.34:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a448e5 (4.53:1); AA: background → #3d3d3d (4.64:1); AAA: text → #811dc9 (7.11:1); AAA: background → #1f1f1f (7.05:1)
- On black (#000000): 8.98:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Netlify** — secondary #c792ea (Δ 0.973) — https://brandsweets.com/colors/brands/netlify-com
- **Semrush** — primary #c494fc (Δ 1.927) — https://brandsweets.com/colors/brands/semrush-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c994f0-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c994f0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.