# #c978ba

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c978ba`
- RGB: rgb(201, 120, 186)
- HSL: hsl(311, 43%, 63%)
- OKLCH: oklch(0.681 0.131 334)
- Relative luminance: 0.294
- Nearest named color: Fading Love (#c973a2, Δ 3.455) — https://brandsweets.com/colors/fading-love
- Moods: warm
- Page: https://brandsweets.com/colors/c978ba

## Tints & shades

- Tints (toward white): #cf87c2, #d392c7, #d9a0cf, #deabd4, #e3badc, #e8c5e1, #eed3e9, #f2deee, #f8edf6, #fcf8fb
- Shades (toward black): #c062af, #b84ca4, #a44192, #8e397f, #7c316e, #66295b, #502047, #3a1734, #240f20, #0f060d

## Harmonies

- Complementary: #78c987
- Analogous: #b078c9, #c97892
- Triadic: #bac978, #78bac9
- Split-complementary: #92c978, #78c9b0
- Tetradic: #c9b078, #78c987, #7892c9

## Colors that go with #c978ba

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #c978ba on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #c978ba in 5 real palettes, including Meadow and Obsidian's brand system, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c978ba: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #c978ba in 3 real palettes, including Netlify's brand system and Sentry's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/lightskyblue
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #c978ba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Sea Green** #8fbc8f [harmony: split] — Dark Sea Green is a split-complement of #c978ba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkseagreen
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #c978ba in two real palettes: Meadow and Obsidian's brand system, as the lead colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Medium Purple** #9370db [harmony, pool: analogous] — Medium Purple is #c978ba's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/mediumpurple

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b84ca4 (4.56:1); AA: background → #2b2b2b (4.64:1); AAA: text → #8b377b (7.17:1)
- On black (#000000): 6.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #cb7cbc (7.15:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c978ba-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c978ba" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.