# #c978ad

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c978ad`
- RGB: rgb(201, 120, 173)
- HSL: hsl(321, 43%, 63%)
- OKLCH: oklch(0.676 0.121 341.2)
- Relative luminance: 0.2887
- Nearest named color: Fading Love (#c973a2, Δ 1.715) — https://brandsweets.com/colors/fading-love
- Moods: warm
- Page: https://brandsweets.com/colors/c978ad

## Tints & shades

- Tints (toward white): #cf87b6, #d392bc, #d9a0c5, #deabcc, #e3bad5, #e8c5db, #eed3e4, #f2deeb, #f8edf4, #fcf8fb
- Shades (toward black): #c0629f, #b84c92, #a44182, #8e3970, #7c3162, #662951, #50203f, #3a172e, #240f1d, #0f060c

## Harmonies

- Complementary: #78c994
- Analogous: #bd78c9, #c97884
- Triadic: #adc978, #78adc9
- Split-complementary: #84c978, #78c9bd
- Tetradic: #c9bd78, #78c994, #7884c9

## Colors that go with #c978ad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #c978ad in 6 real palettes, including Meadow and Blush, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blush (https://brandsweets.com/palettes/light#blush), Blossom (https://brandsweets.com/palettes/light#blossom), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: complementary] — Cadet Blue sits directly opposite #c978ad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/cadetblue
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #c978ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c978ad: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #c978ad in 3 real palettes, including Netlify's brand system and Sentry's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/lightskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c978ad: two real palettes: Target : Expect More. Pay Less.'s brand system and Dusk, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Medium Purple** #9370db [harmony, pool: analogous] — Medium Purple is #c978ad's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/mediumpurple
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Graphite put Orange beside #c978ad, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.1:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b95094 (4.53:1); AA: background → #2b2b2b (4.57:1); AAA: text → #8e3970 (7.07:1)
- On black (#000000): 6.77:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #cb7caf (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c978ad-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c978ad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.