# #c978aa

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c978aa`
- RGB: rgb(201, 120, 170)
- HSL: hsl(323, 43%, 63%)
- OKLCH: oklch(0.675 0.119 343)
- Relative luminance: 0.2875
- Nearest named color: Fading Love (#c973a2, Δ 1.407) — https://brandsweets.com/colors/fading-love
- Moods: warm
- Page: https://brandsweets.com/colors/c978aa

## Tints & shades

- Tints (toward white): #cf87b3, #d392ba, #d9a0c3, #deabca, #e3bad3, #e8c5da, #eed3e3, #f2deea, #f8edf4, #fcf8fa
- Shades (toward black): #c0629c, #b84c8f, #a4417e, #8e396d, #7c315f, #66294f, #50203e, #3a172d, #240f1c, #0f060b

## Harmonies

- Complementary: #78c997
- Analogous: #c078c9, #c97882
- Triadic: #aac978, #78aac9
- Split-complementary: #82c978, #78c9c0
- Tetradic: #c9c078, #78c997, #7882c9

## Colors that go with #c978aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #c978aa in 6 real palettes, including Blush and Meadow, as the text colour against it. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Meadow (https://brandsweets.com/palettes/light#meadow), Polaroid (https://brandsweets.com/palettes/light#polaroid), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: complementary] — Cadet Blue sits directly opposite #c978aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/cadetblue
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #c978aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c978aa: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #c978aa in 3 real palettes, including Netlify's brand system and Sentry's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/lightskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c978aa: two real palettes: Target : Expect More. Pay Less.'s brand system and Dusk, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Graphite put Orange beside #c978aa, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #c978aa: two real palettes: Polaroid and Resort, as the supporting colour. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b95091 (4.55:1); AA: background → #2b2b2b (4.55:1); AAA: text → #8e396d (7.1:1)
- On black (#000000): 6.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #cb7cac (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c978aa-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c978aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.