# #c96971

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c96971`
- RGB: rgb(201, 105, 113)
- HSL: hsl(355, 47%, 60%)
- OKLCH: oklch(0.634 0.122 15.9)
- Relative luminance: 0.2371
- Nearest named color: Berrylicious (#d75e6c, Δ 3.07) — https://brandsweets.com/colors/berrylicious
- Moods: warm
- Page: https://brandsweets.com/colors/c96971

## Tints & shades

- Tints (toward white): #ce787f, #d4878d, #d89298, #dda1a6, #e3b0b4, #e8bfc3, #edced1, #f1dadc, #f7e9ea, #fcf8f8
- Shades (toward black): #c1535c, #b8424c, #a13a43, #8e333b, #782b32, #612328, #4f1c21, #381417, #250e10, #0f0506

## Harmonies

- Complementary: #69c9c1
- Analogous: #c969a1, #c99169
- Triadic: #71c969, #6971c9
- Split-complementary: #69c991, #69a1c9
- Tetradic: #a1c969, #69c9c1, #9169c9

## Colors that go with #c96971

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #c96971 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Alpine (https://brandsweets.com/palettes/cool#alpine), Dusk (https://brandsweets.com/palettes/cool#dusk), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c96971: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #c96971 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #c96971 in 6 real palettes, including Google's brand system and Ember, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Ember (https://brandsweets.com/palettes/bold#ember), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #c96971: 4 real palettes, including Cobalt Pop and NASA's brand system, as the lead colour. Seen in: Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #c96971 in 5 real palettes, including Redfin's brand system and Snyk's brand system, as the lead colour. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c96971: 9 real palettes, including Dusk and Postman's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Postman (https://brandsweets.com/colors/brands/postman-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #c96971: 6 real palettes, including Notion's brand system and Google's brand system, as the accent. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Google (https://brandsweets.com/colors/brands/google-com), Spline (https://brandsweets.com/colors/brands/spline-design), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.66:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c1535c (4.51:1); AA: background → #1f1f1f (4.51:1); AAA: text → #9a3740 (7.01:1)
- On black (#000000): 5.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d18086 (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c96971-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c96971" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.