# #c96040

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c96040`
- RGB: rgb(201, 96, 64)
- HSL: hsl(14, 56%, 52%)
- OKLCH: oklch(0.611 0.142 37.6)
- Relative luminance: 0.2115
- Nearest named color: Barbecue (#c26157, Δ 2.882) — https://brandsweets.com/colors/barbecue
- Moods: warm
- Page: https://brandsweets.com/colors/c96040

## Tints & shades

- Tints (toward white): #cf7154, #d37e64, #d98e78, #dd9c88, #e3ac9c, #e9bdaf, #edcabf, #f3dbd3, #f7e8e3, #fdf8f7
- Shades (toward black): #bb5435, #a74b2f, #97442b, #833b25, #6f321f, #5b291a, #482014, #381910, #24100a, #100704

## Harmonies

- Complementary: #40a9c9
- Analogous: #c94065, #c9a540
- Triadic: #40c960, #6040c9
- Split-complementary: #40c9a5, #4065c9
- Tetradic: #65c940, #40a9c9, #a540c9

## Colors that go with #c96040

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c96040: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #c96040 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Coinbase (https://brandsweets.com/colors/brands/coinbase), Netflix (https://brandsweets.com/colors/brands/netflix), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #c96040: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Substack (https://brandsweets.com/colors/brands/substack-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #c96040 in 7 real palettes, including Trailhead and Google's brand system, as the accent. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), Google (https://brandsweets.com/colors/brands/google-com), Ember (https://brandsweets.com/palettes/bold#ember), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Glossier's brand system and Doordash's brand system put Blue beside #c96040, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #c96040 in 4 real palettes, including Prepare your taste buds...'s brand system and Gemstone, as the accent. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #c96040: 6 real palettes, including Clean Beauty and Dusk, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Alpine (https://brandsweets.com/palettes/cool#alpine), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including BrandSweets's brand system and Bramble put Champagne beside #c96040. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble), LG (https://brandsweets.com/colors/brands/lg-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bf5636 (4.57:1); AA: background → #141414 (4.59:1); AAA: text → #8f4028 (7.16:1)
- On black (#000000): 5.23:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d48168 (7.14:1)

## Curated palettes containing it

- **Wellness** (warm, muted, friendly) — #5f8460, #a8896a, #c6633f, #fbf7f2, #2a2320 — Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands. — tool: https://brandsweets.com/palettes/new/5f8460-a8896a-c6633f-fbf7f2-2a2320 — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c96040-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c96040" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.