# #c94eda

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c94eda`
- RGB: rgb(201, 78, 218)
- HSL: hsl(293, 65%, 58%)
- OKLCH: oklch(0.641 0.225 322.6)
- Relative luminance: 0.2293
- Nearest named color: mediumorchid (#ba55d3, Δ 3.024) — https://brandsweets.com/colors/mediumorchid
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/c94eda

## Tints & shades

- Tints (toward white): #ce5fdd, #d470e1, #d981e4, #de92e8, #e3a2eb, #e8b3ef, #edc4f3, #f2d5f6, #f7e6fa, #fcf7fd
- Shades (toward black): #c339d5, #b42ac6, #a025b1, #8a2097, #761c82, #63176d, #4c1254, #390d3f, #220826, #0f0411

## Harmonies

- Complementary: #5fda4e
- Analogous: #844eda, #da4ea4
- Triadic: #dac94e, #4edac9
- Split-complementary: #a4da4e, #4eda84
- Tetradic: #da844e, #5fda4e, #4ea4da

## Colors that go with #c94eda

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #c94eda on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c94eda: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #c94eda: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #c94eda: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [pool] — Crimson is paired with #c94eda in two real palettes: The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #c94eda — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Medium Purple** #9370db [harmony: analogous] — Medium Purple is #c94eda's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumpurple
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c94eda: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.76:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c031d3 (4.54:1); AA: background → #1c1c1c (4.53:1); AAA: text → #9122a0 (7.14:1)
- On black (#000000): 5.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d470e1 (7.2:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c94eda-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c94eda" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.