# #c940ae

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c940ae`
- RGB: rgb(201, 64, 174)
- HSL: hsl(312, 56%, 52%)
- OKLCH: oklch(0.604 0.209 336.8)
- Relative luminance: 0.1914
- Nearest named color: Aphroditean Fuchsia (#dd14ab, Δ 5.02) — https://brandsweets.com/colors/aphroditean-fuchsia
- Moods: warm
- Page: https://brandsweets.com/colors/c940ae

## Tints & shades

- Tints (toward white): #cf54b6, #d364bd, #d978c5, #dd88cc, #e39cd5, #e9afdd, #edbfe4, #f3d3ec, #f7e3f3, #fdf7fc
- Shades (toward black): #bb35a0, #a72f8f, #972b81, #832570, #6f1f5f, #5b1a4e, #48143d, #381030, #240a1f, #10040e

## Harmonies

- Complementary: #40c95b
- Analogous: #a040c9, #c94069
- Triadic: #aec940, #40aec9
- Split-complementary: #69c940, #40c9a0
- Tetradic: #c9a040, #40c95b, #4069c9

## Colors that go with #c940ae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #c940ae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #c940ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c940ae: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c940ae: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #c940ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #c940ae in two real palettes: Ubisoft's brand system and Loom's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #c940ae in two real palettes: Dunkin''s brand system and Loom's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — Two real palettes: Sunset Boulevard and Night Market put Tomato beside #c940ae, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c738aa (4.59:1); AA: background → #0a0a0a (4.55:1); AAA: text → #972b81 (7.05:1)
- On black (#000000): 4.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d874c4 (7.22:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c940ae-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c940ae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.