# #c7a7cd

A color — cool, muted, light, minimal, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c7a7cd`
- RGB: rgb(199, 167, 205)
- HSL: hsl(291, 28%, 73%)
- OKLCH: oklch(0.769 0.064 321)
- Relative luminance: 0.4419
- Nearest named color: Lilac (#c8a2c8, Δ 1.262) — https://brandsweets.com/colors/lilac
- Moods: cool, muted, light, minimal, clean
- Page: https://brandsweets.com/colors/c7a7cd

## Tints & shades

- Tints (toward white): #ceb1d3, #d2b7d7, #d8c1dc, #dcc8e0, #e2d1e5, #e6d8e9, #ede2ee, #f1e8f2, #f7f2f8, #fbf8fb
- Shades (toward black): #b990c1, #ab79b4, #9d62a7, #895393, #77487f, #623b68, #4c2e52, #37213b, #221424, #0c070d

## Harmonies

- Complementary: #adcda7
- Analogous: #b4a7cd, #cda7c0
- Triadic: #cdc8a7, #a7cdc8
- Split-complementary: #c0cda7, #a7cdb4
- Tetradic: #cdb4a7, #adcda7, #a7c0cd

## Colors that go with #c7a7cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c7a7cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #c7a7cd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Meadow (https://brandsweets.com/palettes/light#meadow), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Copper** #b87333 [pool] — Designers have shipped Copper with #c7a7cd: 5 real palettes, including Clean Beauty and Riverbed, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #c7a7cd in 4 real palettes, including Cartier's brand system and Casper Sleep's brand system, as the accent. Seen in: Cartier (https://brandsweets.com/colors/brands/cartier-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c7a7cd: 5 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lavender Milk and Lavender Haze put Midnight Blue beside #c7a7cd, as the text colour against it. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), First Snow (https://brandsweets.com/palettes/cool#first-snow), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #c7a7cd: 8 real palettes, including Crypto.com's brand system and Macaron, as the supporting colour. Seen in: Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Macaron (https://brandsweets.com/palettes/light#macaron), First Snow (https://brandsweets.com/palettes/cool#first-snow), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Slate Gray** #708090 [pool] — 9 real palettes, including Midnight Luxe and Graphite Mono put Slate Gray beside #c7a7cd, as the supporting colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Greige (https://brandsweets.com/palettes/neutral#greige), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.13:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9b5fa5 (4.59:1); AA: background → #424242 (4.71:1); AAA: text → #74467c (7.22:1); AAA: background → #262626 (7.09:1)
- On black (#000000): 9.84:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- minimal: https://brandsweets.com/fonts/mood/minimal
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c7a7cd-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c7a7cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.