# #c790fe

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c790fe`
- RGB: rgb(199, 144, 254)
- HSL: hsl(270, 98%, 78%)
- OKLCH: oklch(0.749 0.162 305.9)
- Relative luminance: 0.3924
- Nearest named color: Dream Vapour (#cc99ee, Δ 3.699) — https://brandsweets.com/colors/dream-vapour
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/c790fe

## Tints & shades

- Tints (toward white): #cc9afe, #d1a4fe, #d6aefe, #dbb8fe, #e0c2fe, #e6cdfe, #ebd7ff, #f0e1ff, #f5ebff, #faf5ff
- Shades (toward black): #b56dfe, #a144fd, #8f21fd, #7a02f2, #6902cf, #5702ac, #420183, #300160, #1c0138, #0a0014

## Harmonies

- Complementary: #c7fe90
- Analogous: #9090fe, #fe90fe
- Triadic: #fec790, #90fec7
- Split-complementary: #fefe90, #90fe90
- Tetradic: #fe9090, #c7fe90, #90fefe

## Colors that go with #c790fe

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #c790fe in 4 real palettes, including Ahrefs's brand system and Gumroad's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Yellow Green** #9acd32 [harmony: complementary] — Yellow Green sits directly opposite #c790fe on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/yellowgreen
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #c790fe: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c790fe: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #c790fe in 3 real palettes, including Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #c790fe in 3 real palettes, including Sephora's brand system and Loom's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Loom (https://brandsweets.com/colors/brands/loom-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Dark Turquoise** #00ced1 [harmony, pool: triadic] — Dark Turquoise completes a triad with #c790fe — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/darkturquoise
- **Dark Orange** #ff8c00 [harmony, pool: triadic] — Dark Orange completes a triad with #c790fe — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9e3ffd (4.58:1); AA: background → #3d3d3d (4.58:1); AAA: text → #7502e8 (7.17:1); AAA: background → #1c1c1c (7.18:1)
- On black (#000000): 8.85:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Semrush** — primary #c494fc (Δ 1.104) — https://brandsweets.com/colors/brands/semrush-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c790fe-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c790fe" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.