# #c78aa5

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c78aa5`
- RGB: rgb(199, 138, 165)
- HSL: hsl(333, 35%, 66%)
- OKLCH: oklch(0.702 0.082 351.2)
- Relative luminance: 0.3304
- Nearest named color: Classy Mauve (#bb99aa, Δ 3.972) — https://brandsweets.com/colors/classy-mauve
- Moods: warm
- Page: https://brandsweets.com/colors/c78aa5

## Tints & shades

- Tints (toward white): #cc94ad, #d19fb5, #d7acc0, #dcb7c8, #e1c1cf, #e6cbd7, #ebd6df, #f2e3ea, #f7eef2, #fcf8fa
- Shades (toward black): #bd7595, #b36186, #a24e74, #8d4465, #783a56, #643047, #4f2639, #371b27, #221119, #0e070a

## Harmonies

- Complementary: #8ac7ab
- Analogous: #c78ac4, #c78d8a
- Triadic: #a5c78a, #8aa5c7
- Split-complementary: #8ac78d, #8ac4c7
- Tetradic: #c4c78a, #8ac7ab, #8d8ac7

## Colors that go with #c78aa5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c78aa5: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy), Mercury (https://brandsweets.com/colors/brands/mercury-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #c78aa5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #c78aa5: 6 real palettes, including Riverbed and Dusk, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Dusk (https://brandsweets.com/palettes/cool#dusk), Bakery (https://brandsweets.com/palettes/warm#bakery), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c78aa5: 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Dusk, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Casper Sleep's brand system and Lavender Haze put Midnight Blue beside #c78aa5, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #c78aa5: 6 real palettes, including Stone and Crypto.com's brand system, as the accent. Seen in: Stone (https://brandsweets.com/palettes/neutral#stone), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/powderblue
- **Slate Gray** #708090 [pool] — 5 real palettes, including Graphite and Riverbed put Slate Gray beside #c78aa5, as the supporting colour. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Greige (https://brandsweets.com/palettes/neutral#greige), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #c78aa5 in 21 real palettes, including Blush and Meadow, as the text colour against it. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Meadow (https://brandsweets.com/palettes/light#meadow), Polaroid (https://brandsweets.com/palettes/light#polaroid), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.76:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #af5a80 (4.57:1); AA: background → #333333 (4.58:1); AAA: text → #864160 (7.15:1); AAA: background → #0d0d0d (7.04:1)
- On black (#000000): 7.61:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c78aa5-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c78aa5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.