# #c781da

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c781da`
- RGB: rgb(199, 129, 218)
- HSL: hsl(287, 55%, 68%)
- OKLCH: oklch(0.707 0.146 318.9)
- Relative luminance: 0.329
- Nearest named color: orchid (#da70d6, Δ 4.549) — https://brandsweets.com/colors/orchid
- Moods: cool, modern
- Page: https://brandsweets.com/colors/c781da

## Tints & shades

- Tints (toward white): #cc8cde, #d198e1, #d7a4e5, #dcb0e8, #e1bceb, #e6c8ef, #ecd4f2, #f1dff6, #f6ebf9, #fbf7fd
- Shades (toward black): #bc69d3, #b04dcb, #a438c2, #8c30a6, #78298e, #642277, #4d1a5b, #391443, #210b28, #0d0510

## Harmonies

- Complementary: #94da81
- Analogous: #9a81da, #da81c1
- Triadic: #dac781, #81dac7
- Split-complementary: #c1da81, #81da9a
- Tetradic: #da9a81, #94da81, #81c1da

## Colors that go with #c781da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #c781da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #c781da in 4 real palettes, including Gumroad's brand system and Ahrefs's brand system, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Taupe** #483c32 [pool] — Taupe is paired with #c781da in 4 real palettes, including Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/taupe
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #c781da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c781da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #c781da in 3 real palettes, including Obsidian's brand system and Supabase's brand system, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #c781da in 3 real palettes, including Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #c781da in 3 real palettes, including Loom's brand system and Sephora's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ae49ca (4.56:1); AA: background → #333333 (4.56:1); AAA: text → #892fa2 (7.02:1); AAA: background → #0d0d0d (7.02:1)
- On black (#000000): 7.58:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c781da-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c781da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.