# #c7740f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c7740f`
- RGB: rgb(199, 116, 15)
- HSL: hsl(33, 86%, 42%)
- OKLCH: oklch(0.637 0.143 62.1)
- Relative luminance: 0.2467
- Nearest named color: Ochre (#cc7722, Δ 1.42) — https://brandsweets.com/colors/ochre
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/c7740f

## Tints & shades

- Tints (toward white): #e48511, #ee9120, #f09f3d, #f2ab54, #f4b971, #f6c78d, #f8d3a5, #fae1c1, #fcecd9, #fefaf6
- Shades (toward black): #b4690e, #a15e0c, #93560b, #804b0a, #6d4008, #5a3507, #472a05, #392104, #261603, #130b01

## Harmonies

- Complementary: #0f62c7
- Analogous: #c7180f, #bec70f
- Triadic: #0fc774, #740fc7
- Split-complementary: #0fbec7, #180fc7
- Tetradic: #0fc718, #0f62c7, #c70fbe

## Colors that go with #c7740f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: split] — Cadet Blue is a split-complement of #c7740f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Estate (https://brandsweets.com/palettes/luxury#estate), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c7740f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Puma (https://brandsweets.com/colors/brands/puma-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: analogous] — Orange Red is #c7740f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Reddit (https://brandsweets.com/colors/brands/reddit-com), Substack (https://brandsweets.com/colors/brands/substack-com), Todoist (https://brandsweets.com/colors/brands/todoist-com). — https://brandsweets.com/colors/orangered
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #c7740f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/cornflowerblue
- **Amber** #ffbf00 [pool] — Amber is paired with #c7740f in 6 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Rolex's brand system and Sketch's brand system put Blue beside #c7740f, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Lexus (https://brandsweets.com/colors/brands/lexus-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #c7740f, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #c7740f in 6 real palettes, including Cider and Clay & Linen, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.54:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ab640d (4.6:1); AA: background → #212121 (4.55:1); AAA: text → #804b0a (7.17:1)
- On black (#000000): 5.93:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #da7f10 (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c7740f-c4b79c-62c4cb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c7740f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.