# #c7701a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c7701a`
- RGB: rgb(199, 112, 26)
- HSL: hsl(30, 77%, 44%)
- OKLCH: oklch(0.63 0.142 58.2)
- Relative luminance: 0.2381
- Nearest named color: Ochre (#cc7722, Δ 1.951) — https://brandsweets.com/colors/ochre
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/c7701a

## Tints & shades

- Tints (toward white): #dd7d1d, #e58c34, #e8994a, #eba866, #eeb57c, #f1c293, #f4d1ae, #f7dec4, #fbeddf, #fefaf6
- Shades (toward black): #b56617, #a25c15, #905213, #7e4710, #6c3d0e, #5a330c, #482909, #361f07, #241405, #120a02

## Harmonies

- Complementary: #1a70c7
- Analogous: #c71a1a, #c7c71a
- Triadic: #1ac770, #701ac7
- Split-complementary: #1ac7c7, #1a1ac7
- Tetradic: #1ac71a, #1a70c7, #c71ac7

## Colors that go with #c7701a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: split] — Cadet Blue is a split-complement of #c7701a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c7701a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Puma (https://brandsweets.com/colors/brands/puma-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: split] — Dodger Blue is a split-complement of #c7701a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Replit (https://brandsweets.com/colors/brands/replit), Notion (https://brandsweets.com/colors/brands/notion), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #c7701a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), FedEx (https://brandsweets.com/colors/brands/fedex-com), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #c7701a in 5 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Rolex's brand system and Readymag's brand system put Blue beside #c7701a, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #c7701a, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #c7701a in 5 real palettes, including Cider and Clay & Linen, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.65:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b06317 (4.52:1); AA: background → #1f1f1f (4.52:1); AAA: text → #834a11 (7.11:1)
- On black (#000000): 5.76:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #dd7d1d (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c7701a-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c7701a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.