# #c73d89

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c73d89`
- RGB: rgb(199, 61, 137)
- HSL: hsl(327, 55%, 51%)
- OKLCH: oklch(0.582 0.188 350.7)
- Relative luminance: 0.1729
- Nearest named color: Beetroot Purple (#d33376, Δ 3.608) — https://brandsweets.com/colors/beetroot-purple
- Moods: warm
- Page: https://brandsweets.com/colors/c73d89

## Tints & shades

- Tints (toward white): #cd5195, #d1619f, #d775ab, #dd88b7, #e29cc3, #e7accc, #edc0d8, #f2d4e4, #f7e3ee, #fdf7fa
- Shades (toward black): #b6357c, #a63071, #922a64, #7e2556, #6f204b, #5b1a3e, #471530, #330f23, #240a18, #10050b

## Harmonies

- Complementary: #3dc77b
- Analogous: #c03dc7, #c73d44
- Triadic: #89c73d, #3d89c7
- Split-complementary: #44c73d, #3dc7c0
- Tetradic: #c7c03d, #3dc77b, #3d44c7

## Colors that go with #c73d89

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #c73d89's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c73d89: 6 real palettes, including Ulta Beauty's brand system and Chase's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #c73d89 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #c73d89: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c73d89: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Orange** #ffa500 [pool] — 3 real palettes, including Sunset Boulevard and Rippling's brand system put Orange beside #c73d89, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #c73d89 in 3 real palettes, including Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #c73d89 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.71:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9a2d69 (7.11:1)
- On black (#000000): 4.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c8418b (4.58:1); AA: background → #fafafa (4.51:1); AAA: text → #d775ab (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c73d89-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c73d89" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.