# #c73aee

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c73aee`
- RGB: rgb(199, 58, 238)
- HSL: hsl(287, 84%, 58%)
- OKLCH: oklch(0.632 0.264 317.7)
- Relative luminance: 0.2134
- Nearest named color: Flamingo Queen (#cc33ff, Δ 2.699) — https://brandsweets.com/colors/flamingo-queen
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/c73aee

## Tints & shades

- Tints (toward white): #cc4def, #d25ff1, #d772f3, #dc85f4, #e298f6, #e7abf8, #ecbdf9, #f2d0fb, #f7e3fd, #fcf6fe
- Shades (toward black): #c022ec, #b113dd, #9e11c5, #870fa9, #750d91, #620b7a, #4b085e, #380646, #22042a, #0f0213

## Harmonies

- Complementary: #61ee3a
- Analogous: #6d3aee, #ee3abb
- Triadic: #eec73a, #3aeec7
- Split-complementary: #bbee3a, #3aee6d
- Tetradic: #ee6d3a, #61ee3a, #3abbee

## Colors that go with #c73aee

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #c73aee on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c73aee: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #c73aee: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #c73aee: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #c73aee's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #c73aee in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #c73aee — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #c73aee — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.99:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bf1eeb (4.56:1); AA: background → #141414 (4.62:1); AAA: text → #9310b7 (7:1)
- On black (#000000): 5.27:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d469f2 (7.1:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c73aee-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c73aee" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.