# #c738aa

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c738aa`
- RGB: rgb(199, 56, 170)
- HSL: hsl(312, 56%, 50%)
- OKLCH: oklch(0.592 0.214 337.4)
- Relative luminance: 0.1787
- Nearest named color: Amora Purple (#bb22aa, Δ 4.02) — https://brandsweets.com/colors/amora-purple
- Moods: warm
- Page: https://brandsweets.com/colors/c738aa

## Tints & shades

- Tints (toward white): #cd4cb3, #d260bb, #d770c2, #dc84cb, #e298d3, #e7abdb, #edbfe4, #f2cfeb, #f7e3f3, #fdf7fc
- Shades (toward black): #b33299, #a32e8c, #8f287b, #7f246d, #6b1e5c, #58194b, #48143d, #340f2c, #240a1f, #10040e

## Harmonies

- Complementary: #38c755
- Analogous: #9c38c7, #c73863
- Triadic: #aac738, #38aac7
- Split-complementary: #63c738, #38c79c
- Tetradic: #c79c38, #38c755, #3863c7

## Colors that go with #c738aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #c738aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #c738aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c738aa: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c738aa: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #c738aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #c738aa's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #c738aa, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Tomato** #ff6347 [pool] — Two real palettes: Sunset Boulevard and Night Market put Tomato beside #c738aa, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #972b81 (7.05:1)
- On black (#000000): 4.57:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d874c4 (7.22:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c738aa-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c738aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.