# #c72965

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c72965`
- RGB: rgb(199, 41, 101)
- HSL: hsl(337, 66%, 47%)
- OKLCH: oklch(0.553 0.196 4.1)
- Relative luminance: 0.1467
- Nearest named color: Beet Wave (#d4265d, Δ 2.875) — https://brandsweets.com/colors/beet-wave
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/c72965

## Tints & shades

- Tints (toward white): #d53472, #da4980, #de5e8f, #e2739e, #e88db0, #eca2be, #f0b7cd, #f5ccdc, #f9e1ea, #fdf7f9
- Shades (toward black): #b6255d, #a12152, #901d49, #7f1a41, #6e1738, #59122d, #480f25, #370b1c, #220711, #110309

## Harmonies

- Complementary: #29c78a
- Analogous: #c729b4, #c73b29
- Triadic: #65c729, #2965c7
- Split-complementary: #29c73b, #29b4c7
- Tetradic: #b4c729, #29c78a, #3b29c7

## Colors that go with #c72965

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #c72965 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #c72965 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #c72965 in 6 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Dunkin''s brand system and Tim Hortons's brand system put Blue beside #c72965, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c72965: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c72965: 12 real palettes, including Ulta Beauty's brand system and Chase's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #c72965 in 4 real palettes, including Tabloid and Tequila Sunrise, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Lay's (https://brandsweets.com/colors/brands/lays-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/gold
- **Midnight Blue** #191970 [pool] — 5 real palettes, including MLB's brand system and Nintendo's brand system put Midnight Blue beside #c72965, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.34:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a52254 (7.1:1)
- On black (#000000): 3.93:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d53472 (4.56:1); AA: background → #ededed (4.56:1); AAA: text → #e2739e (7.18:1)

## Brands using this color

- **Dunkin'** — accent #c63663 (Δ 1.823) — https://brandsweets.com/colors/brands/dunkindonuts-com
- **Bun** — secondary #c41a68 (Δ 1.999) — https://brandsweets.com/colors/brands/bun-sh

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c72965-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c72965" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.