# #c70f77

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c70f77`
- RGB: rgb(199, 15, 119)
- HSL: hsl(326, 86%, 42%)
- OKLCH: oklch(0.546 0.218 354.9)
- Relative luminance: 0.1382
- Nearest named color: Bottom of My Heart (#cc0077, Δ 0.995) — https://brandsweets.com/colors/bottom-of-my-heart
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/c70f77

## Tints & shades

- Tints (toward white): #e41188, #ee2095, #f03da2, #f254ae, #f471bb, #f68dc9, #f8a5d4, #fac1e2, #fcd9ed, #fef6fa
- Shades (toward black): #b40e6c, #a10c61, #930b58, #800a4d, #6d0841, #5a0736, #47052b, #390422, #260317, #13010b

## Harmonies

- Complementary: #0fc75f
- Analogous: #bb0fc7, #c70f1b
- Triadic: #77c70f, #0f77c7
- Split-complementary: #1bc70f, #0fc7bb
- Tetradic: #c7bb0f, #0fc75f, #0f1bc7

## Colors that go with #c70f77

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #c70f77 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c70f77: 7 real palettes, including Ulta Beauty's brand system and Chase's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #c70f77 in 5 real palettes, including Dunkin''s brand system and AT&T's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), AT&T (https://brandsweets.com/colors/brands/att-com), New Balance (https://brandsweets.com/colors/brands/newbalance-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/taupe
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #c70f77: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #c70f77 in 3 real palettes, including Chase's brand system and Ubisoft's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #c70f77 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — Two real palettes: Dunkin''s brand system and Tim Hortons's brand system put Blue beside #c70f77, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #c70f77: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ab0d66 (7.04:1)
- On black (#000000): 3.76:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #df1186 (4.56:1); AA: background → #e8e8e8 (4.55:1); AAA: text → #f35eb2 (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c70f77-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c70f77" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.