# #c694fe

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c694fe`
- RGB: rgb(198, 148, 254)
- HSL: hsl(268, 98%, 79%)
- OKLCH: oklch(0.755 0.155 304.7)
- Relative luminance: 0.4034
- Nearest named color: Diva (#c9a0ff, Δ 2.963) — https://brandsweets.com/colors/diva
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/c694fe

## Tints & shades

- Tints (toward white): #cb9ffe, #d1a9fe, #d6b3fe, #dcbdfe, #e1c7fe, #e4cdfe, #e9d7ff, #efe1ff, #f4ebff, #faf5ff
- Shades (toward black): #b372fe, #9d49fd, #8a26fd, #7502f7, #6402d4, #5102ac, #400188, #2d0160, #1d013d, #0a0014

## Harmonies

- Complementary: #cdfe95
- Analogous: #9598fe, #fa95fe
- Triadic: #fec695, #95fec6
- Split-complementary: #fefa95, #98fe95
- Tetradic: #fe9598, #cdfe95, #95fefa

## Colors that go with #c694fe

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #c694fe in 4 real palettes, including Ahrefs's brand system and Gumroad's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Yellow Green** #9acd32 [harmony: complementary] — Yellow Green sits directly opposite #c694fe on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/yellowgreen
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #c694fe: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c694fe: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #c694fe: 3 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Calendly (https://brandsweets.com/colors/brands/calendly-com). — https://brandsweets.com/colors/deepskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #c694fe in 3 real palettes, including Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #c694fe in 3 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #c694fe in 3 real palettes, including Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.32:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9a44fd (4.55:1); AA: background → #3d3d3d (4.69:1); AAA: text → #7002ed (7.19:1); AAA: background → #1f1f1f (7.12:1)
- On black (#000000): 9.07:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Semrush** — primary #c494fc (Δ 0.431) — https://brandsweets.com/colors/brands/semrush-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c694fe-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c694fe" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.