# #c668d4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c668d4`
- RGB: rgb(198, 104, 212)
- HSL: hsl(292, 56%, 62%)
- OKLCH: oklch(0.666 0.181 322.3)
- Relative luminance: 0.2666
- Nearest named color: Lavender (#b56edc, Δ 3.25) — https://brandsweets.com/colors/lavender-2
- Moods: cool, modern
- Page: https://brandsweets.com/colors/c668d4

## Tints & shades

- Tints (toward white): #cc78d9, #d084dc, #d694e1, #dba0e4, #e1afe9, #e7bfed, #ebcbf0, #f1dbf5, #f6e7f8, #fcf7fd
- Shades (toward black): #bd50ce, #b438c7, #a232b3, #8c2c9b, #772583, #611e6b, #4c1854, #3a1240, #240b28, #0e0410

## Harmonies

- Complementary: #76d468
- Analogous: #9068d4, #d468ad
- Triadic: #d4c668, #68d4c6
- Split-complementary: #add468, #68d490
- Tetradic: #d49068, #76d468, #68add4

## Colors that go with #c668d4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #c668d4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c668d4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #c668d4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #c668d4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #c668d4 in two real palettes: Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #c668d4 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Pale Violet Red** #db7093 [harmony: analogous] — Pale Violet Red is #c668d4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/palevioletred
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #c668d4: Terminal, as the supporting colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b740c9 (4.57:1); AA: background → #262626 (4.56:1); AAA: text → #8c2c9b (7.12:1)
- On black (#000000): 6.33:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ca74d8 (7:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c668d4-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c668d4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.