# #c660eb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c660eb`
- RGB: rgb(198, 96, 235)
- HSL: hsl(284, 78%, 65%)
- OKLCH: oklch(0.668 0.215 316.1)
- Relative luminance: 0.2637
- Nearest named color: Bubblegum Baby Girl (#cc55ee, Δ 2.181) — https://brandsweets.com/colors/bubblegum-baby-girl
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/c660eb

## Tints & shades

- Tints (toward white): #cb6eed, #d280ef, #d68ef1, #db9bf3, #e2adf5, #e7bbf7, #ecc9f8, #f0d6fa, #f7e8fc, #fcf6fe
- Shades (toward black): #bd45e8, #b32ae5, #a31ad5, #8f17ba, #7a149f, #61107f, #4d0c64, #380949, #23062d, #0e0212

## Harmonies

- Complementary: #85eb60
- Analogous: #8160eb, #eb60cb
- Triadic: #ebc660, #60ebc6
- Split-complementary: #cbeb60, #60eb81
- Tetradic: #eb8160, #85eb60, #60cbeb

## Colors that go with #c660eb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #c660eb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c660eb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #c660eb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #c660eb in two real palettes: Obsidian's brand system and monday.com's brand system, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #c660eb in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #c660eb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c660eb: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #c660eb in Obsidian's brand system, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b633e6 (4.56:1); AA: background → #262626 (4.52:1); AAA: text → #8f17ba (7:1)
- On black (#000000): 6.27:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #cd72ee (7.24:1)

## Brands using this color

- **Loom** — accent #bf63f3 (Δ 1.76) — https://brandsweets.com/colors/brands/loom-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c660eb-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c660eb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.