# #c65d77

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c65d77`
- RGB: rgb(198, 93, 119)
- HSL: hsl(345, 48%, 57%)
- OKLCH: oklch(0.613 0.136 6.4)
- Relative luminance: 0.2117
- Nearest named color: Berrylicious (#d75e6c, Δ 3.625) — https://brandsweets.com/colors/berrylicious
- Moods: warm
- Page: https://brandsweets.com/colors/c65d77

## Tints & shades

- Tints (toward white): #cb6c84, #d17b90, #d68a9d, #db99aa, #e2acb9, #e7bbc6, #eccad3, #f2d9df, #f7e8ec, #fcf7f9
- Shades (toward black): #bf4a67, #ae3d59, #9b364f, #883046, #75293c, #5e2130, #4b1b27, #39141d, #220c11, #0f0508

## Harmonies

- Complementary: #5dc6ac
- Analogous: #c65dac, #c6775d
- Triadic: #77c65d, #5d77c6
- Split-complementary: #5dc677, #5dacc6
- Tetradic: #acc65d, #5dc6ac, #775dc6

## Colors that go with #c65d77

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #c65d77 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c65d77: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Harbour (https://brandsweets.com/palettes/cool#harbour), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #c65d77 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #c65d77 in 5 real palettes, including Google's brand system and McDonald's's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Crimson** #dc143c [pool] — Crimson is paired with #c65d77 in 5 real palettes, including Redfin's brand system and Snyk's brand system, as the supporting colour. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c65d77: 10 real palettes, including Chase's brand system and Postman's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Postman (https://brandsweets.com/colors/brands/postman-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #c65d77: 4 real palettes, including Google's brand system and Notion's brand system, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Notion (https://brandsweets.com/colors/brands/notion), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue
- **Gold** #ffd700 [pool] — Gold shows up next to #c65d77 in 4 real palettes, including Tequila Sunrise and Tabloid, as the accent. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Lay's (https://brandsweets.com/colors/brands/lays-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c14e6a (4.6:1); AA: background → #141414 (4.59:1); AAA: text → #97354e (7.15:1)
- On black (#000000): 5.23:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d27f93 (7.2:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c65d77-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c65d77" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.