# #c60c2b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c60c2b`
- RGB: rgb(198, 12, 43)
- HSL: hsl(350, 89%, 41%)
- OKLCH: oklch(0.525 0.207 22.8)
- Relative luminance: 0.1244
- Nearest named color: Blood Kiss (#c30b0a, Δ 2.363) — https://brandsweets.com/colors/blood-kiss
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/c60c2b

## Tints & shades

- Tints (toward white): #e30d31, #f2183c, #f33554, #f5516d, #f76e85, #f88799, #faa3b2, #fbc0ca, #fdd8de, #fef5f7
- Shades (toward black): #b20a26, #a40a23, #91081f, #7d071b, #6f0618, #5c0514, #480410, #35030b, #270208, #130104

## Harmonies

- Complementary: #0cc6a7
- Analogous: #c60c88, #c64a0c
- Triadic: #2bc60c, #0c2bc6
- Split-complementary: #0cc64a, #0c88c6
- Tetradic: #88c60c, #0cc6a7, #4a0cc6

## Colors that go with #c60c2b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c60c2b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #c60c2b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #c60c2b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #c60c2b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #c60c2b in 6 real palettes, including Maple and McDonald's's brand system, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #c60c2b, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #c60c2b in 4 real palettes, including Olive Grove and Farmers Market, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c60c2b: 15 real palettes, including AT&T's brand system and Nissan's brand system, as the supporting colour. Seen in: AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.02:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b20a26 (7.08:1)
- On black (#000000): 3.49:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e70d32 (4.5:1); AA: background → #e0e0e0 (4.56:1); AAA: text → #f6657d (7.08:1)

## Brands using this color

- **AT&T** — accent #c70032 (Δ 1.007) — https://brandsweets.com/colors/brands/att-com
- **Nissan** — secondary #c3002f (Δ 1.111) — https://brandsweets.com/colors/brands/nissanusa-com
- **Nintendo** — accent #c10c32 (Δ 1.318) — https://brandsweets.com/colors/brands/nintendo-com
- **Huawei** — primary #cf0a2c (Δ 1.858) — https://brandsweets.com/colors/brands/huawei-com
- **New Balance** — secondary #cf0a2c (Δ 1.858) — https://brandsweets.com/colors/brands/newbalance-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c60c2b-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c60c2b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.