# #c50753

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c50753`
- RGB: rgb(197, 7, 83)
- HSL: hsl(336, 93%, 40%)
- OKLCH: oklch(0.529 0.209 8.5)
- Relative luminance: 0.1265
- Nearest named color: Akari Red (#c90b42, Δ 2.672) — https://brandsweets.com/colors/akari-red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/c50753

## Tints & shades

- Tints (toward white): #e2085f, #f6136e, #f72b7d, #f8498f, #f966a1, #fb84b3, #fca1c6, #fdbad5, #fed8e7, #fff5f9
- Shades (toward black): #b1064b, #a20644, #8f053c, #800536, #6c042e, #590325, #4a031f, #360217, #270111, #140108

## Harmonies

- Complementary: #07c579
- Analogous: #c507b2, #c51a07
- Triadic: #53c507, #0753c5
- Split-complementary: #07c51a, #07b2c5
- Tetradic: #b2c507, #07c579, #1a07c5

## Colors that go with #c50753

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #c50753 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #c50753 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #c50753 in 5 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Dunkin''s brand system and Tim Hortons's brand system put Blue beside #c50753, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c50753: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c50753: 12 real palettes, including Ulta Beauty's brand system and Chase's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #c50753 in 4 real palettes, including Tabloid and Lay's's brand system, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Lay's (https://brandsweets.com/colors/brands/lays-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold
- **Midnight Blue** #191970 [pool] — 5 real palettes, including MLB's brand system and Nintendo's brand system put Midnight Blue beside #c50753, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b1064b (7.01:1)
- On black (#000000): 3.53:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e70862 (4.61:1); AA: background → #e0e0e0 (4.51:1); AAA: text → #f95d9b (7.07:1)

## Brands using this color

- **Ulta Beauty** — accent #cc0058 (Δ 1.543) — https://brandsweets.com/colors/brands/ulta-com
- **Chase** — accent #bf2155 (Δ 1.694) — https://brandsweets.com/colors/brands/chase-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c50753-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c50753" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.