# #c4add2

A color — cool, muted, light, minimal, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c4add2`
- RGB: rgb(196, 173, 210)
- HSL: hsl(277, 29%, 75%)
- OKLCH: oklch(0.779 0.057 312.7)
- Relative luminance: 0.4628
- Nearest named color: Pastel Lilac (#bdb0d0, Δ 1.325) — https://brandsweets.com/colors/pastel-lilac
- Moods: cool, muted, light, minimal, clean
- Page: https://brandsweets.com/colors/c4add2

## Tints & shades

- Tints (toward white): #c8b3d5, #cfbddb, #d4c4de, #d9cae2, #e0d4e7, #e5dbeb, #eae1ef, #eee8f2, #f5f2f8, #faf8fb
- Shades (toward black): #b396c5, #a27fb8, #9268ac, #80559b, #6d4884, #573a69, #442d52, #31213b, #1e1424, #0b070d

## Harmonies

- Complementary: #bbd2ad
- Analogous: #b1add2, #d2adcd
- Triadic: #d2c4ad, #add2c4
- Split-complementary: #cdd2ad, #add2b1
- Tetradic: #d2b1ad, #bbd2ad, #adcdd2

## Colors that go with #c4add2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c4add2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Harbour (https://brandsweets.com/palettes/cool#harbour), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Dark Sea Green** #8fbc8f [harmony, pool: complementary] — Dark Sea Green sits directly opposite #c4add2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/darkseagreen
- **Copper** #b87333 [pool] — Designers have shipped Copper with #c4add2: 5 real palettes, including Clean Beauty and Riverbed, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #c4add2 in 4 real palettes, including Cartier's brand system and Casper Sleep's brand system, as the accent. Seen in: Cartier (https://brandsweets.com/colors/brands/cartier-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #c4add2: 4 real palettes, including Max's brand system and Calendly's brand system, as the supporting colour. Seen in: Max (https://brandsweets.com/colors/brands/max-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), Calm (https://brandsweets.com/colors/brands/calm-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c4add2: 5 real palettes, including Open House and Victoria's Secret's brand system, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Fitbit (https://brandsweets.com/colors/brands/fitbit-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Lavender Milk and Lavender Haze put Midnight Blue beside #c4add2, as the text colour against it. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), First Snow (https://brandsweets.com/palettes/cool#first-snow), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #c4add2: 8 real palettes, including Crypto.com's brand system and Calendly's brand system, as the supporting colour. Seen in: Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.05:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8f64aa (4.59:1); AA: background → #474747 (4.54:1); AAA: text → #6d4884 (7.22:1); AAA: background → #292929 (7.1:1)
- On black (#000000): 10.26:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- minimal: https://brandsweets.com/fonts/mood/minimal
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c4add2-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c4add2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.