# #c49ef5

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c49ef5`
- RGB: rgb(196, 158, 245)
- HSL: hsl(266, 81%, 79%)
- OKLCH: oklch(0.766 0.127 303.6)
- Relative luminance: 0.4278
- Nearest named color: Diva (#c9a0ff, Δ 1.655) — https://brandsweets.com/colors/diva
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/c49ef5

## Tints & shades

- Tints (toward white): #c9a7f6, #cfb1f7, #d5baf8, #dac3f9, #e0ccfa, #e3d1fa, #e8dafb, #eee3fc, #f4edfd, #f9f6fe
- Shades (toward black): #b07ef1, #9959ee, #8639ea, #6f18e2, #6014c2, #4d109d, #3d0d7d, #2b0958, #1b0637, #090212

## Harmonies

- Complementary: #cff59e
- Analogous: #9ea4f5, #ef9ef5
- Triadic: #f5c49e, #9ef5c4
- Split-complementary: #f5ef9e, #a4f59e
- Tetradic: #f59ea4, #cff59e, #9ef5ef

## Colors that go with #c49ef5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #c49ef5 in 4 real palettes, including Ahrefs's brand system and Gumroad's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #c49ef5: 4 real palettes, including Calendly's brand system and Calm's brand system, as the lead colour. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com), Calm (https://brandsweets.com/colors/brands/calm-com), Max (https://brandsweets.com/colors/brands/max-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #c49ef5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Lavender Milk put Midnight Blue beside #c49ef5, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Railway (https://brandsweets.com/colors/brands/railway-app), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #c49ef5: 4 real palettes, including Calendly's brand system and Crypto.com's brand system, as the accent. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #c49ef5 in 6 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), 1password (https://brandsweets.com/colors/brands/1password-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue
- **Yellow Green** #9acd32 [harmony: complementary] — Yellow Green sits directly opposite #c49ef5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/yellowgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c49ef5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9450ed (4.54:1); AA: background → #424242 (4.57:1); AAA: text → #6f18e2 (7.23:1); AAA: background → #242424 (7.06:1)
- On black (#000000): 9.56:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Supabase** — accent #bda4ff (Δ 1.974) — https://brandsweets.com/colors/brands/supabase

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c49ef5-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c49ef5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.