# #c490e0

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c490e0`
- RGB: rgb(196, 144, 224)
- HSL: hsl(279, 56%, 72%)
- OKLCH: oklch(0.732 0.125 313.2)
- Relative luminance: 0.3706
- Nearest named color: Dream Vapour (#cc99ee, Δ 3.024) — https://brandsweets.com/colors/dream-vapour
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/c490e0

## Tints & shades

- Tints (toward white): #ca9ce3, #cea4e5, #d5afe9, #d9b7eb, #dfc3ee, #e6cff2, #ead7f4, #f0e3f7, #f4ebf9, #fbf7fd
- Shades (toward black): #b574d8, #a658d0, #9940c9, #8632b3, #712b97, #5c237b, #471b5f, #361448, #210c2c, #0c0410

## Harmonies

- Complementary: #ace090
- Analogous: #9c90e0, #e090d4
- Triadic: #e0c490, #90e0c4
- Split-complementary: #d4e090, #90e09c
- Tetradic: #e09c90, #ace090, #90d4e0

## Colors that go with #c490e0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #c490e0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Amber** #ffbf00 [pool] — Amber is paired with #c490e0 in 4 real palettes, including Ahrefs's brand system and Gumroad's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Lavender Milk put Midnight Blue beside #c490e0, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), First Snow (https://brandsweets.com/palettes/cool#first-snow), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #c490e0 in 6 real palettes, including Obsidian's brand system and Blossom, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Dark Khaki** #bdb76b [harmony, pool: split] — Dark Khaki is a split-complement of #c490e0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c490e0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #c490e0: 3 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Max (https://brandsweets.com/colors/brands/max-com). — https://brandsweets.com/colors/deepskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #c490e0 in 3 real palettes, including Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.5:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a250ce (4.59:1); AA: background → #383838 (4.7:1); AAA: text → #8030ab (7.17:1); AAA: background → #171717 (7.18:1)
- On black (#000000): 8.41:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Netlify** — secondary #c792ea (Δ 1.535) — https://brandsweets.com/colors/brands/netlify-com

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c490e0-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c490e0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.