# #c44589

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c44589`
- RGB: rgb(196, 69, 137)
- HSL: hsl(328, 52%, 52%)
- OKLCH: oklch(0.586 0.175 350.8)
- Relative luminance: 0.178
- Nearest named color: Beetroot Purple (#d33376, Δ 4.103) — https://brandsweets.com/colors/beetroot-purple
- Moods: warm
- Page: https://brandsweets.com/colors/c44589

## Tints & shades

- Tints (toward white): #ca5895, #cf689f, #d57bab, #da8bb5, #e09ec1, #e7b1ce, #ebc1d8, #f2d4e4, #f6e4ee, #fdf7fa
- Shades (toward black): #b63a7c, #a3336f, #932f64, #802857, #6d224a, #591c3d, #46162f, #361125, #230b18, #10050b

## Harmonies

- Complementary: #45c480
- Analogous: #c045c4, #c44549
- Triadic: #89c445, #4589c4
- Split-complementary: #49c445, #45c4c0
- Tetradic: #c4c045, #45c480, #4549c4

## Colors that go with #c44589

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #c44589: 5 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #c44589 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c44589: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #c44589 in 3 real palettes, including The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — 3 real palettes, including Sunset Boulevard and Rippling's brand system put Orange beside #c44589, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #c44589 in 3 real palettes, including Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #c44589 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #c44589: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #973067 (7.16:1)
- On black (#000000): 4.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d477a9 (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c44589-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c44589" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.