# #c438cc

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c438cc`
- RGB: rgb(196, 56, 204)
- HSL: hsl(297, 59%, 51%)
- OKLCH: oklch(0.605 0.237 325.6)
- Relative luminance: 0.1892
- Nearest named color: Awkward Purple (#d208cc, Δ 4.017) — https://brandsweets.com/colors/awkward-purple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/c438cc

## Tints & shades

- Tints (toward white): #ca4dd1, #cf5dd5, #d571da, #db85e0, #e19ae5, #e6aae9, #ecbeee, #f2d2f3, #f7e3f8, #fdf7fd
- Shades (toward black): #b430bb, #a42caa, #902796, #7d2182, #6d1d72, #5a185d, #461349, #330e35, #230924, #100410

## Harmonies

- Complementary: #40cc38
- Analogous: #7b38cc, #cc3889
- Triadic: #ccc438, #38ccc4
- Split-complementary: #89cc38, #38cc7b
- Tetradic: #cc7b38, #40cc38, #3889cc

## Colors that go with #c438cc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #c438cc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #c438cc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c438cc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #c438cc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c438cc: two real palettes: Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Copper** #b87333 [harmony: triadic] — Copper completes a triad with #c438cc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/copper
- **Medium Slate Blue** #7b68ee [harmony: analogous] — Medium Slate Blue is #c438cc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumslateblue
- **Crimson** #dc143c [pool] — Crimson is paired with #c438cc in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.39:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bf33c7 (4.65:1); AA: background → #0a0a0a (4.51:1); AAA: text → #902796 (7.2:1)
- On black (#000000): 4.78:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d571da (7.2:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c438cc-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c438cc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.